First Success Comes from Good Investment Location

Mr Pham Kim Son, General Director of Viet Ha Beer and Beverages Joint Stock Company, cheerfully said: "Every year, our company pays some VND80 billion to the local State Budget. Viet Ha is repeatedly applauded by provincial authorities for its outstanding contributions to the locality. Of course, the success must come from the company’s efforts. When carrying out any plan, all investors must have the trust of their partners. They must show their capacities and willingness in a transparent way. In addition, they must understand their partners thoroughly.”

 

The same requirements are laid down with the location of manufacturing facilities. After careful research, we saw that Tien Son Industrial Park had a lot of advantages, ranging from human resources to governmental support. This place is also near the centre of Hanoi; its access to traffic systems is extremely favourable, and its infrastructure is well planned. In addition to these is the support of local authorities. Paperwork pertaining to investment licensing is completed very quickly with the support of the Ministry of Planning and Investment. The single-window administrative mechanism once again attracts investors to this potential land. Moreover, governments of all tiers in Bac Ninh province also introduce very useful measures to assist Vietnamese businesses to organise various activities to promote the consumption of Vietnamese goods by Vietnamese consumers. “Respect, care and trust are very strong motivations for many other companies like us to select Bac Ninh as a place to locate production facilities,” said Mr Pham Kim Son.

 

The above advantages are important driving forces for all staff of Viet Ha Beer and Beverages Joint Stock Company to focus on the company’s production and business activities. As a result, the enterprise is developing more steadily, renovating production technologies and building up the corporate brand. Viet Ha Beer and Beverages Joint Stock Company has invested in upgrading and expanding equipment to meet high hygiene and food safety standards and environmental protection standards on a large scale, particularly with two advanced wastewater treatment stations. Apart from applying among the most modern production lines in the world with an annual capacity of 150 million litres, the company also focuses on researching new beers. Viet Ha Beer is not only known for its traditional beer product, but also fresh innovative beer products which are highly appreciated by customers.

 

Currently, with more than 2,000 distribution outlets in Hanoi and more than 4,000 distribution outlets throughout the country, Viet Ha Beer and Beverages Joint Stock Company is becoming the largest drink producer in the country in terms of consumers. They love and trust Viet Ha Beer for its refreshing taste and affordable prices. Moreover, the company often launches promotion programmes for beer drinkers.