Fivimart Promotes Inner Strength

In 1997, with the transformation of the country's economy and the experience from in the advanced countries in the world of potential retail models, the Management Board of Nhat Nam Joint Stock Company has decided to invest to develop a supermarket chain branded Fivimart in Hanoi. It was one of the first few companies in Northern Vietnam to pioneer in the supermarket business. With the good direction and strategy, the first Fivimart supermarket left a good impression on the capital’s consumers. Conveniently located on a total area of ​​5,000 square metres, the first Fivimart supermarket offered diversified commercial services and brought significant success for the company.

 

In fact, Vietnam has not yet had the specific training for supermarket business, so most founders of trade centres and supermarkets had to do their utmost to seek ways for this kind of business. They met with many difficulties namely lack of professionalism, weak management capacity; old- fashioned sales skills and marketing. So right from the establishment, Fivimart was bold to invest in a high quality payment system and continuous upgraded its tools and equipment such as management software, central air-conditioning systems, electricity generators, elevators, escalators, cold storage, insulated cabinets ... Coming to Fivimart, customers can choose from more than 20,000 items of which more than 80 percent are domestic products and nearly 20 percent are imported goods with competitive price. It has managed to build a modern method of sales, make customers most satisfied and offer best service when they do the shopping.

 

With its right investment strategy, the company has developed its network to 12 Fivimart supermarkets in Hanoi, two in HCM City, one in Binh Duong and it plans to expand its market chain to other cities in the country.

 

Recent years, thanks to the efforts of the Management Board, Fivimart has developed very rapidly created many jobs and served nationwide consumers.

 

To have greater access to the market, Nhat Nam has participated in many stimulating consumption programmes of the Central and local governments such as participating in promotion months in its nearly 1,000 outlets throughout the city.  Fivimart customers are not only protected about price, about the origin, sanitary and food safety but can also regularly enjoy promotions discounts, gifts, lucky draw... Fivimart loyal customer club was established in 2003 with simple application procedures. The club so far has attracted over 30,000 members who have opportunities to enjoy preferential treatment. 

 

Mr Luu Tien Long, Director of Hanoi Trade and Industry Department comments: the recent achievement of Hanoi’s trade and trade has been contributed by investors such as Nhat Nam JSC. With the investment strategy, using modern technology, Nhat Nam has not only contributed significantly to the local budget, but also been in line with strategic industrial and commercial development in Hanoi. With the chain of modern supermarkets, excellent quality of service, experienced staff and qualified workers, Nhat Nam has well satisfied needs of customers, and helped foster the development of the trade centres and supermarkets in Hanoi ..

Ms Vu Thi Hau - Deputy General Director of the company said: "Improving the quality of service is the most important factor in the development of the company”. And to do that, Fivimart has managed to build professional staff  and very strict discipline within the Fivimart system. 

 

2011 will be a year of fierce competition amongst international and domestic retailers. Realizing this, Nhat Nam Joint Stock Company has launched measures to raise competitiveness by increasing brand strength indicators to spread its image inside and outside the supermarket; Opening up good service for consumers towards perfect services; Linking with suppliers to get good prices; repeating promotion for consumers; Innovating and diversifying products in the supermarket to confirm the leading position in Hanoi in particular and the country in general.