Set up in 1997, in its nearly 15 years of development since then Bach Khoa Computer Company (BKC) has become a top name in importing, distributing and retailing laptops, mobile phones, digital entertainment devices, storage devices and others in the Vietnamese market.
Positioning brand
The strong transformation of BKC started in 2008 when it decided to shift from wholesaling to retailing, and opened showrooms to sell laptops, digital devices and others made by world-leading firms. Mr Pham Tuan Dat, Northern Director of BKC, said: “Adapting to new market trends and new economic development orientation plays a key role in any company’s business strategy. BKC is always capable of anticipating customer demand to fulfil its business targets.”
Regarding customers as the decisive factor for its existence and development, BKC tries its best to satisfy customers’ needs in every circumstance. “Selling at the right price - providing excellent service” and “Coming to Bach Khoa Computer - Coming to faith” has become the leading philosophy for the company’s activities in the past years.
At present,
BKC has 36 branches and retail shops across the country and has approximately 1,000 employees, including young, professional and dedicated engineers and technicians. BKC not only provides high-quality ICT products at reasonable prices, but also provides customers with reliable after-sales service. Specifically, on the strength of changes in customers shopping concepts and trends, BKC’s www.tragoplaptop.com site is oriented to become a leading light in providing high-end products.
BKC sees brand property as a bank account which requires a deposit before making a withdrawal. Driven by its branding development efforts, BKC is ready and willing to provide valuable accompanying after-sales service, support programmes and practical appreciation activities for customers.
Breakthrough in market development
With its synchronous steps and business strategies, BKC was proud to be ranked 73rd out of the 500 fastest-growing enterprises in Vietnam in 2010. This result shows that BKC is making a significant breakthrough on the way to conquering the retail market.
The current strong development results are attributed to the company’s human resources, which are considered the most important resource of all resources needed for development. BKC’s entire staff is determined to spare no effort to develop the company.
Apart from the business front, BKC also always takes care of social responsibility. Mr Dat said: "Social responsibility is not just a charity but the responsibility to the community and the expression of humanity." Every year, BKC joins hands with the whole country to support the poor and disaster-stricken areas. It also actively participates in humanitarian activities and movements.
Speaking of BKC’s development objectives and roadmaps, Mr Dat said “BKC will continue diversifying its business activities and differentiating product lines; continue promoting its advantage of directly importing products from well-reputed brands and expanding sales network in all provinces and cities in the country. The company will thereby build a separate warranty system across the countryto provide customers with convenient access to technical, warranty and repair services, particularly high-demand requirements for the IT industry.”
By promoting the traditions of solidarity, diligence and creativity, the entire staff of BKC is striving to make BKC a leading name on the ICT retail market in Vietnam.
Quynh Ngoc
Vietnamese
