VinaLiving’s Aspiration to Conquer New Height

However, this is not the case for VinaLiving. Its projects are even hiking selling prices. Some projects have sold 40 percent of products, even though they have not been inaugurated. Its impressive results are honoured with the Asia Pacific Property Awards 2011. Reporter Quang Dai interviewed Mr Matthew Koziora, Sales and Marketing Manager of VinaLiving, on the company’s operations and plans.

 

VinaLiving’s Ocean Villas has won two awards: ‘Best Golf Development’ and ‘Best Project Marketing.’ The Ocean Villas is a component of the 260-hectare Danang Beach Resort invested by VinaLiving.

Asia Pacific Property Awards is part of the International Property Awards launched 17 years ago, including residential and commercial property categories. This is a prestigious honour for property community, sponsored by the world famous financial channel, Bloomberg Television. This year, companies from 21 countries vie for this award.

 

It is true that VinaLiving has operated for just over a year and we have not even officially made our public presence. On this occasion, I would like to introduce the VinaLiving brand to you. VinaLiving is a new real estate brand of VinaCapital, aiming to create lifestyle and tailored living homes for Vietnamese people. Thus, up to 99 percent of VinaLiving products are based on Vietnamese lifestyle and culture. VinaLiving focuses on developing a high-quality living environment with added values and benefits for customers. Our business motto is to create not only a home for customers, but a vibrant habitat for today and future generations.

 

The ‘Best Marketing’ award reflects the successful launch of the VinaLiving residential brand – the first lifestyle and tailored living brand for Vietnamese people. The Ocean Villas is an enclave of 115 free-standing homes on a 21-hectare parcel of beachfront land near Danang, Vietnam. The homes are on lots that average 700 square metres, each with 2-5 bedrooms. All the Ocean Villas homes have ocean and/or golf course views, and are connected by waterways that wind through the community and the fairways of the golf course. The Ocean Villas is the first VinaLiving project to reach the market, with very rapid acceptance and purchasing from Vietnamese buyers. To date, the project has sold more than 95 percent.

 

The ‘Best Golf Development’ award recognised the Ocean Villas unique aspects as an integrated beachfront/golf course development. The master planning accentuates this integration, in both form and function. The Dune is an 18-hole golf course, a part of a 36-hole golf course in Danang Beach Resort. The golf course lies on sand dunes in the south of Danang City. The Dune, designed by golf legend Greg Norman, offers natural and challenging beauty, meeting all requirements for a first-rate golf course in Asia. Although it was completed not long ago, The Dune has been rated among the Top 15 Asian golf courses. To win the ‘Best Golf Development’ award, apart from required standards for a first-rate golf course, The Dune must satisfy extra conditions on its entertainment, environment and facilities.

 

In addition to the two successful projects above, VinaLiving has also made marked success in other projects, such as The Dune Residences with 15 villas sold out within two months (from March to May 2011); Dai Phuoc project in Nhon Trach district, Dong Nai province featuring 332 villas with 2-5 bedrooms with 90 sold; and especially Norman Estates project with 33 luxury coastal villas sold at US$800,000 to US$2 million, with 40 percent being transferred before the official pubic debut.

 

This is really a tough time for enterprises in general and real estate developers in particular. Volatile prices of US dollars and gold, coupled with escalating inflation, force the Government to adopt a tightened monetary policy to stave off inflation. The real estate market freeze is an indispensable outcome. Moreover, Vietnam is an emerging real estate market characterised by erratic fluctuations. Hence, banks or financial institutions are not ready to risk lending for property investments. This worsens the depression of the real estate market. But, VinaLiving’s situation is quite different as we know how to change to adapt to the current market. While many other investors halt construction on their projects to wait for further market development, we do not stop. We are continuing with our projects to launch then onto the market as planned, and we are committed to customers who should be assured that their investments are absolutely safe and the opportunity to increase profit is within their reach.

 

In fact, real estate investors in Vietnam today tend to offer a very high starting price and gradually decrease it after that. But VinaLiving does it in a different way. We offer a lower starting price than our competitors and raise it gradually when consumers recognize the quality of VinaLiving. This strategy is similar to what leading real estate brands in the world are doing. This primary difference helps VinaLiving achieve success even when the real estate market is freezing.

 

This year, VinaLiving will continue to launch products that we feel we will definitely sell. In 2012 when banks widen access to property lending, the real estate market will certainly warm up and VinaLiving will launch new products, but we must depend on the heat of the market.

 

There is a Vietnamese saying, “The first step is the hardest,” but VinaLiving impressively starts with two valuable property awards – an advantage not all companies can make. But that is not all we want. VinaLiving always wishes to conquer new heights. Initially, we will represent Asia to compete with leading projects from Europe, Africa, America and the Middle East for the best of the world in different categories. With the desire to raise the Vietnamese property industry to an equal position with others on the world property map, VinaLiving will strive to win the Norman Estates award, a highly valuable merit in the world real estate community. I believe that VinaLiving will do it.