Hong Leong Bank is one of the fastest growing banks in Malaysia with the recent merger with EON Bank Group, Hong Leong Bank has expanded distribution network of more than 300 branches and 1200 self service terminals nationwide in Malaysia and one bank branch in Singapore and Hong Kong respectively. Listed on Bursa Malaysia since October 17, 1994, Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of Hong Leong Group.
In mid 2008, the Bank officially became the first Malaysian bank to enter the Chinese banking sector with a 20 percent strategic shareholding in Bank of Chengdu Co., Ltd. In December 2008, the Bank became the first and only Malaysian and Southeast Asian bank to be granted a license to incorporate and operate a 100 percent wholly-owned commercial bank in Vietnam. Hong Leong Bank Vietnam Limited commenced operations in October 2009 in Ho Chi Minh City. It further extended its footprint in Vietnam with the launch of its Hanoi branch in April 2011.The launch also unveiled the Bank’s first Priority Banking Service in Vietnam, a privileged service designed exclusively for its more affluent customers.
“This launch is testimony to Hong Leong Bank’s continuous commitment to further reach out to the communities in Vietnam. With our Hanoi branch conveniently located at 31 Hai Ba Trung street, offering a suite of relevant banking products and services, in addition to our Priority Banking service, we will be able to appeal and serve more customers and at the same time, deepen and strengthen our presence in Vietnam,” said Ms Jane Tung, the Senior Manager Priority Banking, Hong Leong Bank.
“Priority Banking is a big part of consumer banking, and this key segment is growing rapidly. With our deep local knowledge and global expertise, we promise Priority Banking customers a new level of banking experience to support their priorities, help them realize their goals and in doing so, enhance their lifestyles. Customer will be pampered with exclusive privileges in four key areas of life: healthcare, education, lifestyle and investment,” she continued.
Priority Banking customers will each have their own personal Relationship Manager, who will attend to all their financial needs. From everyday banking to long-term investment, these relationship managers will create financial solutions that meet customers’ financial goals, life stages and risk appetites.
Priority Banking customers will also have access to Priority Banking Lounges in both Ho Chi Minh and Hanoi. These exclusive lounges are the perfect locations to perform financial transactions, discuss financial needs and conduct business meetings.
The privileges offered by Priority Banking transcend borders as they also apply at the Priority centers in Malaysia, Singapore and Hong Kong. Whether traveling overseas, settling in a new country or investing overseas, customers are provided with comprehensive solutions to meet their financial needs, onshore and offshore.
Accommodation at world’s best hotels, privileges at top golf courses like Song Be Golf and Royal Golf which allow Priority Banking customers to enjoy golfing for 2 years without paying green fees, as well as exclusive events and seminars are amongst some of the lifestyle benefits offered. With Hong Leong Travel Services, the joy of travel for our Priority Banking customers can be fulfilled at their fingertips. From flight ticketing arrangements, domestic and international travel packages, worldwide hotel reservations, car rentals or even customized holiday packages, one phone call is all it takes to get the members to the next trade visit or conference anywhere around the world.
Vietnamese
