Packaging and Brand Names

Packaging and Brand Names

On August 5, 2004, VCCI, in conjunction with Metro Cash & Carry Vietnam Ltd, the Trade Ministry, the Department of Quality Standard and Measuring, and the Industrial Property and Technology Transfer Consulting Company (P&TB) organised the "Product Packaging and Labelling" seminar in Hanoi highlighting the importance of commodity trademarks during international economic integration.

Currently, potential enterprises in Vietnam are investing more and more in promotional activities to boost their status and sales. One of the key measures is the improvement of packages and labels. According to Mr. James Scott, General Director of Metro Cash & Carry Vietnam Ltd, packaging and labels will certainly help protect trademarks and promote trade.

A representative from the Department of Quality Standard and Measuring presented regulations on labels of agricultural products and foodstuff, packaging technology and the environment, and the social responsibility of enterprises. In addition, a representative from the Trade Ministry presented regulations on labels in the market and measures required to curb violations. A Metro representative presented insights and solutions on the packaging and labelling features of the Metro distribution system. Mr. Nguyen Van Giap, P&TB Deputy Director, presented packaging and labelling of industrial products and industrial property. All opinions were highly appreciated and they form a firm basis for the further development of commodity trademarks.                           

• Nguyen Thoa