Nha Trang coastal region has been well-known for good fish sauce, in which the Nha Trang 584 brand is notable. With traditional production procedures and a unique recipe, Nha Trang 584 fish sauce is specially palatable for Vietnamese meals and favoured by consumers throughout the country.
Nha Trang 584 Fishery Joint Stock Company was founded in 1977, involved in fish sauces for traditional Asian tastes. After the period of production expansion, in 2006, the company was changed into joint stock model and known as Nha Trang 584 Fishery Joint Stock Company, focusing on producing and trading fish sauce and other fisheries. After the milestone of changing to joint stock model, the company has seen outstanding development. In addition to fostering construction of infrastructure, innovating design and bettering product quality, the Company has always been active in expanding market, meeting all consumers’ needs. Especially, creating high quality fish sauce lines with traditional methods has helped Nha Trang 584 Fishery Joint Stock Company become one of the leading fish sauce brands in Vietnam. So far, Nha Trang 584 Fishery has kept growth at 20 percent per year. In the first 9 months, the company produced and released to the market over 2 million litres of fish sauce, had 3 million bottles of varied types displayed and sold in supermarkets across the country, with turnover of over VND 40 billion and contributed over VND 2 billion to the local budget.
Not only delicious and nutritional, Nha Trang 584 fish sauce also ensured food hygiene and helps to protect consumers’ health. At present, the company has over 28 various fish sauce products, with protein levels from 12-60, which are favoured by consumers.
For over 34 years in the market, winning trust of consumers, Nha Trang 584 Fishery Joint Stock Company has been awarded many prestigious prizes and titles: Title “Vietnamese High quality Products” voted by consumers for consecutive years (from 2000 to 2011); Certificate “Food–Quality and Safety”; fish sauce product of protein level-35 was awarded Golden medal in Highland Festival Trade Fair; and listed in 200 enterprises entitled Vietnam Golden Star in 2011. The company’s products have been present in 51 provinces and cities across the country, including high quality products consumed in luxurious supermarkets.
Mr Do Huu Viet, Director General of Nha Trang 584 Joint Stock Company, said, “Apart from factors of techniques, temperature and water characteristics, it is materials that determine the unique fish sauce taste of each region. Nha Trang 584 Fish Sauce is produced from Nha Trang anchovy, which makes the shining yellowish colour and unique taste. The company also has different production procedures from other enterprises, absolutely following traditional methods which hydrolyze fish for long days, creating the savoury taste and retaining nutritional content for good health of consumers.”
Continuously studying and seek modern manufacturing methods in neighbourhood countries to apply and ensure quality as well as food hygiene for each fish sauce product, Nha Trang 584 Fishery Joint Stock Company has affirmed its position in the market. Nha Trang 584 fish sauce is targeting to become the leading fish sauce brand in the Central region by 2015 and one of the top fish sauce producers in the whole country by 2020. Mr Do Huu Viet said that in the coming time, to increase added value and profit as well as assert brand reputation, beside continuously bettering quality, innovating design, diversifying products, the Company will pay more attention to brand communication and market activities. At the same time, the company will expand distribution networks, aiming at nation-wide presence of Nha Trang 584 fish sauce by 2015. The company will also expand its scale and market abroad and target countries of large consumption demand, which makes trademark registering the company’s core action before international communication can be made.
Truong Vu
Vietnamese
