With more than 35 years of constant endeavour, Ben Tre Import-Export Joint Stock Corporation (Betrimex) has asserted its market foothold and become a powerful exporter and an important driving force for economic development in Ben Tre province. The company has maintained sustainable business growth and improved living conditions for its employees over the years. It has always fulfilled all tax obligations and made practical contributions to the socioeconomic development of Ben Tre province and the country in general.
At present, Betrimex is engaged in manufacturing, trading, importing and exporting coconut products like desiccated coconut, coconut oil, coconut coir threads, coconut coir nets, coconut peat pills, coconut shell charcoal, activated coconut charcoal, and coconut fruit. In addition, the company exports agricultural commodities such as rice, coffee, tea, pepper and fruits. Particularly, desiccated coconut is a major product with a daily capacity of over 70 tonnes. The product meets ISO, GMP and HACCP standards.
Since it was transformed into a joint stock company in 2006, Betrimex has continuously made strong progress and increased strengths to confidently assert its brand name product prestige on the domestic and global markets. In particular, the company has generated the souk for local coconut products and provided stable jobs and incomes for local people. With continuous investment for new technologies to improve product quality, Betrimex’s products have conquered famously demanding and difficult markets like the EU and the United States, thus confidently affirming its leading position in coconut export in Vietnam.
In 2011 and early 2012, galloping inflation gave rise to tightened monetary policies, forcing lending interest rates and input prices to go up while market purchasing power shrank. Standing before this hardship, the Betrimex management endeavoured to perform corporate restructuring, particularly improve corporate governance, to stabilise operations and sustain development. Besides, Betrimex is staffed dynamic, experienced employees to uphold strengths and prestige on the market. From these efforts and advantages, Betrimex confidently concluded the year 2011 with impressive results. Revenues exceeded the full-year plan by 30 percent while profits more than doubled. In the first five months of 2012, performances were very encouraging, thus asserting Betrimex as a leading brand in the industry.
General Director Tran Van Duc said Ben Tre province has great potentials for the development of coconut trees and coconut products. Coconut input materials are abundant and local businesses are able to use only 60 -70 percent while the rest is export to China. To use up available local materials, Betrimex will focus on developing coconut products and farm products from 2012 to 2015. To accomplish this goal, the company is concentrating investment resources on developing new coconut products featured higher content of technological and added values like coconut milk, coconut milk powder, coconut oil and activated charcoal.
At the same time, the company is promoting a food processing investment project in Dong Thap province. In both short and long-term strategies, the firm is determined to make Betrimex a top brand name in coconut and agricultural products in Vietnam. By 2015, Betrimex will become a leading business in Ben Tre and will become a conglomerate with various fields of business by 2020 to provide continuous contributions to socioeconomic development of Ben Tre province and the entire country.
My Ngoc
Vietnamese
