Savimex has long been known as a top name in export wood processing in Vietnam. Its products meet high quality standards in fastidious markets such as Japan and Italy. In 2012, apart from its stable exportation, Savimex was also successful in selling Ngoc Lan apartments in District 7, Ho Chi Minh City thanks to reasonable prices, guaranteed quality and customer-centred architectures. This has made Savimex outstanding in the lacklustre real estate market.
Well-established brand name in wood industry
In the context of economic difficulties in 2012, Savimex Corporation still made resounding success thanks to its focus on product quality, service quality and sound policies. The corporation was named the Top 50 Competitive Brand 2012 by the Vietnam Intellectual Property Association and the Ministry of Science and Technology.
To have today’s sustainability, Savimex had to brave storms and hardships. Specifically, when the global financial crisis occurred in 2008, the company’s management chose a right way to go when it merged Saviwoodtech - a furniture making facility - with Satimex - a producer of furniture for export, into one branch. The merger, coupled with strong reform measures in personnel management, cooperation with customers, and governance, gave strength for the corporation, improved its business performances, and motivated workers, etc. Then, the production capacity of the corporation was upgraded and its products were further trusted by customers in Japan, the US and the EU.
Apart from export, Savimex Corporation also speeds up sales and distribution in the domestic market. It actively responds to the “Buy Vietnamese goods” initiated by the Politburo which encourages Vietnamese people to give priority to Vietnamese products on the shopping list. To distribute products to consumers, the company continues expanding its network to supply high standard products. Growing domestic sales help diversify products for customers.
New brand new - Strong ripple effect
In addition to success in wooden furniture business in both domestic and international markets, Savimex has also stepped into real estate business with a reasonable involvement based on its financial viability and market trends. Hence, the company is still in a very good form although the property market is in crisis.
According to General Director Bui Ngoc Quoi, HCM City has maintained steady growth for years. A breakthrough solution of the city is to build and develop traffic infrastructure like a tunnel across the Saigon River, Vo Van Kiet motorway, Nguyen Van Linh expressway and Phu My Bridge. These are advantages for Savimex to deploy real estate projects, particularly housing, for citizens in the city and migrant workers from other localities. Ngoc Lan apartment project invested by Savimex is situated in a prime location, with modern design, easy access to traffic routes and closeness to schools, clinics and other utilities. Surely, this is an ideal apartment complex for customers.
Particularly, Ngoc Lan - Savimex apartments were offered for sales at a very reasonable price from VND14.9 million per square metre. Payment methods are flexible. Customers only need to pay 55 percent of the apartment value while the rest is settled within a year, bearing no interest. To enjoy this special treatment, a customer needs to buy three apartment units or more.
He added that Savimex also attaches importance to the life of its employees. The corporation regularly sends its employees to training courses to foster professional knowledge and provide opportunities for their career promotions.
Van Luong
Vietnamese
