PHUCSINH Corp: Success from Good Trade Promotion

PHUCSINH Corp was previously known as PHUCSINH International established in 2001. Over the past 11 years, the company has maintained stable growth in revenues. It earned US$225,000 from exports in the first 3 months of operation but the value ballooned to US$46 million in 2007 and US$140 million in 2011. Its exports always meet quality requirements in demanding markets like the United States, Canada, the EU and Africa.

 

Currently, we have three factories. Putting prestige and quality on the top, we always focus on renovating machinery and equipment, investing in modern technology, applying advanced international quality management system to production activities, enhancing product quality, and boosting competitiveness in the process of international economic integration. With its ongoing efforts, PHUCSINH was on the list of 500 largest enterprises in Vietnam for four consecutive years and was named the trusted exporter and trade promoter by the Ministry of Industry and Trade. In addition, we were awarded the certificate of appreciation by the Ministry of Agriculture and Rural Development for our efforts to develop agricultural exports such as pepper, coffee and coconut.

 

Vietnamese and world economies are developing complicatedly and causing numerous difficulties for businesses. In particular, we are operating in agricultural business field which often experiences big price fluctuation. Hence, our hardships are even more.

 

In this context, to overcome challenges and ensure stable growth and sustainable development, apart from corporate restructuring, PHUCSINH has managed to maintain its prestige to customers. Prestige is unlikely to be built in one or two days but it is a long-time effort. We have to keep the trust of suppliers, partners and banks which supply us with capitals for development.

 

Another important factor is the acuity and creativity of the management. Unity, creativity and dynamism make PHUCSINH confident to overcome all difficulties and challenges to assert its name on the market.

 

To date, after nearly 11 years of construction and development, the persistent pursuit and realisation of quality and prestige objectives, PHUCSINH has been constantly expanding in both scale and performance to become a major exporter of agricultural products in Vietnam. By continuing to promote its own strengths, PHUCSINH will surely reap more much success to meet increasingly diverse goals of national development.

 

Our strengths are good trade promotion, dynamism and prestige. Therefore, PHUCSINH always gets the satisfaction and confidence of all partners and customers. At present, we are building sustainable partnerships with many importers and distributors in our traditional markets while we spare no efforts to diversify products, increase competitiveness and make inroads into potential markets.

 

We started with small batches of exports and PHUCSINH’s pepper has now made up 12 percent of Vietnamese market share and 6 percent of global market share. This success is accrued from high quality and good trade promotion and prestige as well. We provide clean, quality materials for producers, processors, and foreign traders. Their favourite items are sterilised pepper, American standard pepper and Arabica coffee.

 

I would like to extend our sincere gratitude to all our domestic and international partners and investors for their contributions to the robust development of Vietnamese agriculture.

 

Vietnam is a potential agricultural country and the agricultural sector has made remarkable achievements and played increasingly important roles in the national economy. In 2011, agricultural export value reached US$25 billion, accounting for 22 percent of the country’s total export turnover. The sector expanded 4 percent in the year. Agricultural sector also made net export surplus of US$9 billion in 2011. This is really a good sign for the agricultural sector.