Almost 10 years after the investment of Viet – Thai Chaichareon Co. Ltd, Ms SUPHATRA SRISUPHATRARAKUL, director of the company has not taken any leisure days. Ideas and enthusiasm always spring from her determination to contribute her strength to the Lao Bao Trade and Economics zone - Quang Tri, which still faces a lot of difficulties. Karma led her to Lao Bao, a solitary highland together with her carrier, and she has struggled against hardship to contribute to the development of Lao Bao industry.
Established in March 2011, Viet – Thai Chaichareon Co. Ltd (Viet – Thai Chaichareon) is located in Lao Bao trade zone of Quang Tri province. Chaichareon is also the first company with 100 percent foreign investment in Lao Bao trade zone - Quang Tri. Chaichareon Vietnam - Thailand specialises in processing Super Horse energy drink and scented towels, with a USD three million investment to Vietnam, Viet – Thai Chaichareon constructed a modern manufacturing facility in the area with 20,000 sq.m and its first product is Super Horse energy drink. Over ten years of construction and development, Viet – Thai Chaichareon has always followed its ideal of recruiting highly talented employees, treating them well, and implementing human resources training plans. In order to attract skilled employees, the company has developed specific policies: Creating a modern working environment with food and accommodation for employees who live far away; and implementing a satisfactory salary policy according to ability and skill. Annually, company also reviews and awards individuals, staff employees, who have high achievement in work. As the result, company now has skilled employees, who are united and together supporting the company. Machinery and equipment are also invested and maintained regularly for production insurance.
With well oriented development, since its establishment, the company has always sustainably developed and employed hundreds of local employees. In recent years, productivity of the company has been growing. In 2011, Super Horse energy drink production reached 20 million cans with estimated revenue of VND 85 billion, up 15 percent over the year of 2010. In 2012, despite economic difficulties around the world and in Vietnam, thanks to proper development directions and business sensitivity, the company still enjoyed a positive result for the first 6 months of 2012, 12 million cans of Super Horse energy drink has been sold with revenue of over VND 50 billion. Along with tasks of producing, the company also participates in social activities. Besides contributing to the State Budget, it actively takes part in charity and sponsoring activities, helping to push local commerce. Especially, Super Horse was the main sponsor for Commerce – Investment Fair of Quang Tri in 2002; in January 2003, it was the main sponsor for “Investment in Lao Bao commercial centre” Fair, moreover it officially sponsored energy drink for SEAGAME 22 in 2003 in Vietnam.
The success is mainly attributed to the captain, SUPHATRA SRISUPHATRARAKUL, a woman of energy, dedication and business sensitivity. Facing economic recession and financial instability, she applied a series of solutions such as using capital for proper purposes, avoiding scattered investments, and optimizing human resource and equipment, to speed up production and reduce costs. More than that, Director SUPHATRA SRISUPHATRARADUL is regarded by employees as a member of their family, who always cares for them and listens attentively their aspirations.
Thanks to proper and creative business strategies, as well as a friendly, motivating working environment, the Viet – Thai Chaichareon company is developing more and more sustainably, confirming a leading role of a foreign capital company that invests in the Commercial Centre of Lao Bao – Quang Tri.
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