During the past 17 years of construction and development, Bao Long Insurance Corporation is always a trusted non-life insurer in Vietnam. It has the absolute trust of investors, customers and employees thanks to its business performances. This achievement is crystallised by huge and active contributions of all member units, collective staff and, above all, the trust of customers.
Bao Long is the first non-life insurance joint stock company in Vietnam. It was set up by leading banking, financial, insurance and service firms in Vietnam, including insurer Bao Viet Holdings (BVH), Asia Commercial Bank (ACB), the Bank for Foreign Trade of Vietnam (Vietcombank), Petec Trading & Investment Corporation (PETEC). The presence of Bao Long Insurance marked a new stage of Vietnamese nonlife insurance market in Vietnam. Diversified, premium-quality services were quickly welcomed by customers. Premiums increased year after year. Importantly, policyholders had more options for insurance and enjoyed perfect professional customer-centred service.
Bao Long's success ca
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On its 17th founding anniversary (July 11, 1995 - 2012), Bao Long launched a new brand identity system, including logo, signs, titles, forms, etc.
Together with brand identity changes, the slogan "A friend you trust: With you, for you” is not only Bao Long’s message to the community but also the operating objective of the company.
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me from constant focus on enhancing professional knowledge, building, renovating and developing diversified and different insurance products. To date, the corporation has nearly 100 insurance products, primarily categorised into four universal groups, namely motor insurance, personal insurance, property insurance, and freight insurance. Besides, to enhance competitiveness and adaptability to the market development, Bao Long has built close relationships with big insurers like Bao Viet, Bao Minh, PVI and PJICO, reinsurers like Swiss Re, Mitsui Sumitomo - Singapore, Munich Re, Hannover Re - Malaysia, Sompo Japan Re - HK; and brokers like Aon, Willis, Guy Carpenter, J.B Boda. Therefore, its insurance products are always of high quality.
Apart from product development, to provide better service for customers, Bao Long is always interested in establishing and developing networks. After 17 years, the corporation, headquartered in Ho Chi Minh City, has presence in all provinces and cities with15 affiliated companies and hundreds of agents. In the near future, Bao Long will establish 10 member units in potential places. Remarkably, the firm established a 24/24 customer support system to support customers in the fast manner anytime and anywhere. Vice President and General Director Luu Thanh Tam said: “We always respect sincere contributions from customers and we are always ready to resolve all claims, even the smallest ones, of customers. It is the best way for Bao Long to improve service quality and satisfy customers.”
Bao Long’s operations are increasingly standardised. At present, the corporation is applying advanced software programmes to management processes to reduce service time for customers while improving operational efficiency. In early 2010, Bao Long was granted the ISO 9001:2008 international quality management standard by United Registrar of Systems (URS) of the UK. In addition, it invested to upgrade IT infrastructure. With endless efforts for better product and service quality for customers, Bao Long has occupied a large non-life insurance market share and become a trusted insurer of customers.
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