Phuoc Thinh Co., Ltd: Continuous Improvement and Technological Innovation

Complying with criteria of high prestige - quality from the early days, Phuoc Thinh has always focused on technological improvement, investing on modern machines and equipment, applying a quality management system with international standards, increasing competitiveness of the company in regional and international economies. Thanks to these efforts, its exported products always meet high quality standards, even in sophisticated markets.

 

With many efforts to improve production efficiency, Phuoc Thinh’s activities have contributed to the development of local agriculture and forestry. The company has established stable export markets and developed exclusive contracts for agricultural and forest products. Therefore, Phuoc Thinh has not only brought stable jobs for many farmers in raw materials areas, but also created a long term and close relationship between farmers and the company.

 

With proper strategies, Phuoc Thinh has rapidly affirmed its position in the industry of processing agricultural and forest products for export in Vietnam generally and in Binh Dinh particularly. The brand of Phuoc Thinh with high quality and hygienic products is always supported and appreciated by partners and consumers. With sensitivity, creativity and the efforts of the Board of Directors and its entire staff to overcome difficulties, Phuoc Thinh has continuously made profits and improved the lives of its employees. Moreover, the company always pays all types of taxes and actively participates in activities for social welfare and for the happiness of the local community in Binh Dinh. “Phuoc Thinh always wants to share its achievements with the less fortunate in the society, showing its responsibility to the community,” said Director Vo Van Tu.

 

Sharing on future strategic directions, Mr Tu said that Phuoc Thinh would concentrate on the highest benefit of consumers; be serious and honest in business; compete fairly with high quality and reasonable prices. Moreover, it would focus on training, fostering human resources quality, as well as care for its staff and employees, creating a strong corporate culture and motivating the continuous, sustainable development of the company.

 

Besides, Phuoc Thinh will also push innovating machines and equipment for processing in order to cut down production costs, improving product quality, creating high advantages when exporting products in countries in the region and all over the world. Moreover, Phuoc Thinh will focus on enlarging its share in domestic markets; simultaneously expanding exports to potential markets with high purchasing power. Mr Tu emphasises: “With the strategy of innovating machines, modernising technology, self - improvement in order to improve competitiveness, Phuoc Thinh hopes that its product quality will satisfy domestic and international consumers, and the Phuoc Thinh brand will become stronger and solidify its position in the market.”