SODA: It’s Time to Come

3:01:05 PM | 10/31/2012

Professor Lam Kwok-Yan, Director and Co-founder of SODA (Safe Application of Data), who received in 1998 the Singapore Foundation Award from the Japanese Chamber of Commerce and Industry in recognition of his R&D achievement in Information Security in Singapore, has just launched his new creation named SODA – a security software application attracting great attention from many users, especially businessmen, at Govware 2012 exhibition organized successfully in Singapore. Vietnam Business Forum interviewed Lam Kwok-Yan about SODA. Giang Tu reports.
 
The SODA product of the company seems to draw great attraction from users. Is there any special reason behind that?
As you know, more and more people are turning to the cloud for storing their data online. Documents, pictures and video files kept in cloud storage can be easily accessed from anywhere with Internet connection. They can be synchronized across various computing and smartphone devices, and shared among friends, colleagues and business partners.
 
Following a number of recent security incidents and service disruptions, cloud users are becoming concerned over the data protection schemes, storage access control and privacy policies adopted by cloud storage providers.
 
As a state-of-the-art cryptographic solution, Soda empowers you to take full control of your precious data in a seamless and transparent way. With Soda, you can now take advantage of the many benefits cloud storage offers without fear of putting your private and business data in the wrong hands.
 
Soda provides a strong protection mechanism that encrypts data transparently before saving them in the cloud and likewise, seamlessly decrypts data after downloading them from the cloud.
 
Integrated with our in-house developed RamDisk technology, Soda does not cache or store any data in clear form in a devices permanent memory. Your data is therefore protected against unauthorized access by malicious codes and intruders.
 
Soda comes with powerful features including digital safe, image browser, note editor and private address book, for organizing and protecting every bit of your personal and business data from unauthorized access.
 
For users of the Premium version, Soda protects files and attachments that you intend to exchange with other Soda users via emails, Bluetooth or the cloud. Encrypted files can only be opened and read by the intended recipients you have selected.
 
The important feature of SODA is that it is easy to understand, so how do you sell this product to users in developing markets such as Singapore or Hong Kong?
The need for information safety in any country in the world is very important, as the back side of the breakthroughs in information technology will create a huge hole for intrusion, account information theft, or personal image loss occurred for commercial intention. Or, as simple as you just imagine what would happen if severe medical information about a tycoon appeared in the newspapers will badly affect the stock market. And it will get more serious when it involves several impacts on investor's solidarity. So, with developed markets such as Hong Kong or Singapore, we encourage users to use SODA as a measure to protect medical information when it only encapsulates loop control between doctors and patients, to avoid information can be leaked out any other way. And we all have the rights to protect our confidential information and then eliminate all of these violation activities against our personal interests.
 
SODA wants to target the Vietnamese market, so what makes you think this will be a potential market to launch and develop this product?
We believe that there is no barrier in any market for the technology to benefit users. Moreover, Vietnam is a huge market with an increasing number of users. Especially, with economic growth in banking, finance and even medical services, Vietnam could be a land full of opportunities that our company can reach. And to compare with Singapore, Vietnam also has a similar culture and corresponding trends. So therefore, SODA will be introduced in Vietnam in late 2012 and we hope to have feedback from you.
 
Thank you very much!