Despite economic instability, Kim Duc Trading Ltd. is still managing to complete orders as it has been committed to its customers. Kim Duc is determined to grow in the new direction to “see further and broader”, aiming to recover from crisis and develop sustainably.
Officially in operation since 2000, Kim Duc has now developed into a company that specializes in exporting polypropylene supermarket bags (PP bags), has a factory of 4,800 sqm., synchronous production line with modern equipment and advanced technology from China, Korea. Thanks to applying quality management system ISO 9001:2000, investing in test equipment, as well as training and improving skills of employees, the company has released high – grade supermarket bags, food packing bags, and seafood packing bags. The brand of Kim Duc has been growing further, winning the trust of many customers.
In domestic markets, Kim Duc has become a partner that provides reliable products of nationwide famous brands like Metro and Big C. In exporting markets, its products have invaded markets with advanced industry, high living standard, high purchase power like Europe and the United States. Ms Le Thi Hien Luong, Director of the company said that there is now a big opportunity for Vietnamese enterprises to approach and bring products into Japanese market, as well as to expand its market in Europe and the United States. Kim Duc will not miss this gold opportunity. In the near future, the company will extend its factory to improve productivity and quality in order to meet the delivery term, as well as to increase market share domestically and internationally.
The current success of Kim Duc Ltd. is attributed to the tireless efforts of “captain” Le Thi Hien Luong. For nearly 12 years with Kim Duc Ltd., Director Le Thi Hien Luong has put all of her efforts in every step of the company, strived in every situation, consistent in strategies and strong in decision, accompanied with the company to overcome all challenges and strongly move forward in the process of development. And nowadays Kim Duc Trading., Ltd. has made a breakthrough development and risen stronger and stronger day by day, affirming the value of supermarket bags in international market. Annual growth rate of Kim Duc reached over 130 percent and it possesses a strong development strategy for the future.
Concentrating on business development but Kim Duc does not forget to fulfill well its social responsibilities. It is the very way to build its corporate culture on which “Captain” Le Thi Hien Luong has been striving to steer “Kim Duc boat”. Apart from taking full responsibility toward employees (health insurance, social insurance, labour protection equipment…), the company always organizes cultural and sport activities, trips in order to improve material and spiritual life of employees.
When asked about the secret of managing the company successfully, Ms Luong did not hesitate to share: “With a heart, ability of creating trust with customers, putting customers’ interests as top priorities, as well as capability of catching opportunities, preciously targeting markets, sooner or later success will come to you. To have today success, we have had to be patient and consistent to learn everything, from everybody and make use of support of import-export policies of the Vietnamese government, partners and customers”.
Promoting its achievements, Kim Duc has elaborated a long term brand development strategy. To accomplish targets, Director Le Thi Hien Luong shared that Kim Duc would actively improve competitiveness, build and develop the company toward sustainable develop direction in the context of Vietnam integrating deeply into regional and international economies.
Han Luong
Vietnamese
