MICE Tourism Wins Big Unseasonal Gains

 

According to travel firms, MICE tourism falls on the year’s end when companies organise review meetings. However, in the first two quarters of 2015, many travel operators won MICE bids to serve domestic and international tourist delegations.

 

As a leading MICE organiser, Saigontourist Travel Services Company successfully held many MICE tours. In particular, during the April 30 holiday, the company served a group of 1,000 guests for a pharmaceutical firm in Ho Chi Minh City. In April and May, Saigontourist Travel Services Company also served many big MICE delegations visiting HCM City, Hanoi, Hue, Da Nang, Nha Trang, Phan Thiet, Vung Tau, Da Lat and Phu Quoc among other destinations.

 

Hoabinhgroup with three member companies, namely Hoabinhtourist & Convention, Vietnamevents and Nonnuocmedia, also enjoyed great successes in MICE tourism. Right the start of the year, tourist registrations increased sharply at Hoabinhgroup. In the first two quarters of the year, the firm served to 200 MICE tours. Its affiliate, Hoabinhtourist & Convention, welcomed more than 60 MICE delegations with nearly 10,000 tourists in the first three months. The company specialised in organising MICE tours together with teambuilding and gala dinner for domestic and international customers. They were multinational customers working for world-leading firms like Wipro Ura, Linder Group, British Council, HP and Pfizer.

 

Surveys in tourism companies and event organisers showed MICE tourism in Vietnam is developing more and more professionally and effectively. Tourism firms and event organisers have made strong investments in technologies, equipment, machines and manpower quality. As MICE tourism is defined as a key business, travel operators like Vietravel, Saigontourist and Long Phu Tourist have constantly invested to improve their services to better serve customers and develop MICE tourism industry of Vietnam. Hoabinh Group’s member companies are typical pioneers in technological and manpower investment.

 

These companies have boldly invested in international conferencing systems, imported and exported new machines and equipment to serve their MICE programmes like audio devices, loudspeakers, projectors and interpreting devices. Besides, their customer care, technical, marketing, transporting, travel services and hotel staffs are trained carefully.

 

 

According to experts, midyear and yearend are the most vibrant MICE tourism seasons. These are also the time for travel companies to pick up the pace to achieve their plans. To attract tourists, every business has its own strategy and incentive programmes to bring best products and services to customers.

 

According to a survey by Long Phu Tourist Company, tourists usually receive more incentives and save more time when they travel at the end of the year. Conference room rates are much lower than quoted rates and professional staffs take care of and keep track of events. Economical, flexible and professional all-inclusive travel packages have more contents. Hoabinhgroup will also resort to resources of its three key subsidiaries: Vietnamevent (specialised in event and equipment), Hoabinhtourist & Convention (specialised in travel and conferencing) and Nonnuocmedia (specialised in media). Each company has launched attractive incentive programmes and plans to lure customers. Mr Jackie Han, Director of Vietnamevents, said the company will introduce many attractive programmes and policies to draw big MICE delegations like a 30-percent discount for delegations with more than 100 guests and appealing gifts like bags, caps and calendars. Differently, Hoabinhtourist & Convention offers free insurance policies for domestic tourists (the redemption coverage of up to VND100 million) and for foreign tourists (VND630 million - VND2.1 billion of compensation coverage).

Vietnamevent also provides a variety of all-inclusive services for customers, with a 50-percent discount for 500 first orders using event projects (teambuilding, picnicking, meeting, opening ceremony, exhibition, year’s end party, audio and lighting leasing, karaoke, projection screen, projectors, flipcharts and translating devices).

 

Besides, in order to accelerate and increase MICE delegations, Nonnuocmedia has creatively introduced the most professional media and event services and products like communication, event organisation and exhibition, thus contributing to the success and growth of customers. The company has robustly invested in infrastructure and equipment to ensure the supply of best products and services for customers.

 

In addition to Hoabinhgroup, other travel firms like Saigontourist and Vietravel always give useful advice for corporate customers who use MICE tourism. Vietravel also takes the lead in creating added values with a special programme called “Gold Partner.” Accordingly, customers with big MICE contracts will enjoy seven packages of interests: Free tourism vouchers, airport support services, personnel development service support, attendance to annual customer conferences, free marketing on Vietravel channels, travel insurance, and discounts.