CMS Affirms Leadership PC Market in Vietnam

After six years of operation, the Computer Manufacturing and Service Company Limited (CMS Co., Ltd) has reaped numerous spectacular achievements such as Ho Chi Minh City Informatics Association’s gold medals for best performing hardware producers in three consecutive years from 2002 to 2004, top five IT company awards from 2002 - 2004, Vietnam Information Technology Super Cup and Vietnam Golden Strong Brandname Cup. In particular, CMS Co. was conferred a Diploma of Merit by the Prime Minister in January 2005.

CMS was established in 1999 as a member of CMC Group, a leading computer group in Vietnam. CMS began its business by launched two desktop series CMS Powercom and CMS Olympia in August 1999. With these two products, CMS became the first computer manufacturer in the country, a milestone and a momentum for the development of CMS in the following time.

 

With a perfect start and a stable business development strategy, CMS continues focusing on improving its product quality. Nguyen Phuoc Hai, CMS director said: “The perfect product quality must come from a perfect process, from management to production. In June 2001, CMS became the first Vietnamese brandname computer producer in Vietnam to get the ISO 9001:2000 certificate awarded by DNV of Norway and Quacert of Vietnam.” Under business lines of CMS, a perfect process is not only visible in a perfect product quality but also in satisfactory after-sales service. In November 2001, CMS was ready for Service Pack, becoming the first Vietnamese brandname computer to provide a Service Pack with a long guarantee period and satisfactory after-sales service. As a result, CMS has drawn a larger and larger volume of customers.

 

With its ceaseless efforts, CMS has secured a strong foothold in the computer market. CMS computers are mainly supplied to projects and the high-end market in the form of package supply. CMS has supplied computers to high schools under a national education-computerising project and to communal post offices nationwide under a project of the Ministry of Posts and Telecommunications. From 2004, CMS began penetrating more deeply into the retail market and selling computers to enterprises. 

 

CMS is not only famous for the provision of high quality products but also for reasonable prices. To survive in an era of fiercer competition in the computer market and non-stop development of the IT world, apart from popular products, CMS also attaches much importance to developing high-end and professional products like CMS Powercom, X-Media, CMS Sputnik and CMS Solomon.

 

 

To boast its strengths and influences, CMS officially put a sizeable computer production factory in Vietnam into operation in 2003. This is the largest computer factory in the country with an aggregate investment capital of VND25 billion (US$1.56 million) and with a monthly output of 12,000 units.

 

The expansion of CMS has been reaffirmed by the professional supplier status. In November 2003, CMS became the official Local OEM of Intel (Local OEM is the highest partnership of Intel awarded to world-leading computer manufacturers). Also at this time, over 20 servers and nearly 200 CMS workstations were installed in 28 locations in Vietnam where the SEA Games 22 competitions took place to traffic and process all information related to the SEA Games. In May 2004, CMS opened its first international standard computer quality measurement and testing lab, becoming official Local OEM of BenQ and Seagate.

 

CMS always tries its best to maintain the above titles, but not only for profit-making purposes. CMS computers are now available to all people in the country. Recently, CMS launched the Thanh Giong Computer Programme which will bring opportunities to 20 million Vietnamese youths to buy one million PCs at favourable prices)

 

In June 2005, CMS announced that it produced 100,000 computers in Vietnam, confirming its leading position in the country’s Vietnamese brand name computer manufacturing field. 

 

With a strategic goal of maintaining the CMS brand name as the Vietnamese-leading computer brand name, CMS has set a target to take up 20 per cent of the local computer market share by 2010. To realise this goal, CMS is improving its delivery, supply and warranty services, and providing high quality products. CMS will continue expanding and reinforcing its sales network nationwide. The company will introduce a wider range of lines of CMS products. CMS will also apply software programmes with Vietnamese scripts to its products and boost cooperation with local firms to raise the localisation content in CMS’s products.
Ton Van Anh