Le Tran Company Introduces Sao Vang Dat Viet Prize Winning Product

The Le Tran Trade and Service Company organised a ceremony to receive the ISO 9001:2000 quality management certificate by Intertek of the US for its production line of chairs and desks. At the same time, the company introduced its product with a red stamp ‘WOP.’ This is a specific product of the company, accepted by the world market as it keeps outdoor products’ beauty and has a long lifetime. The company has won the Sao Vang Dat Viet (Vietnamese Land Golden Star) award with the product in 2005. The company launched some new products, made of steel and wooden frames. The advantage of the frames is their long lifetime, and the fact that they’re easy to shape, thus helping create various designs for products. The products are lightweight.

With such specific products, Le Tran has gained great successes. Its revenues increased from VND 5 billion in 2001 to VND 30 billion in 2005. In the past, 100 per cent of the company’s products were exported. In 2005, the company is focusing on the domestic market. As a result, revenues from the domestic account for 30 per cent of the company’s total revenues. The company has professional distributors and agents. In the coming time, the company will continue to expand its agent network to cover the whole country and promote marketing activities in the world market. Tran Vu Le, director of the company, said that Le Tran was holding discussions with some partners to expand and improve its production capability.