9:57:57 AM | 5/8/2025
With over 10 years of manufacturing and export experience, close partnerships with fruit-growing regions spanning numerous provinces, 6 factories boasting a capacity of 8,000,000 liters per day, and adherence to international food safety and hygiene standards, VINUT has diligently worked to expand market access for Vietnamese agricultural products, becoming a beloved “Made-in-Vietnam” beverage brand in the US market on Amazon.
The VINUT story is not just about capturing the hearts and health needs of global consumers through product differentiation and relentless R&D; it is also a tale of sustainable development, rooted in brand building and investment in local agricultural resources, fostering mutual growth. Success on Amazon, marked by a 170% revenue increase since launch, steady growth in new customers, and an overall 4.5-star rating, has brought the VINUT brand closer to global consumers, enhanced its standing with potential partners, and created opportunities for expansion and sustainable development.
VINUT to expand the Vietnamese agricultural products to overseas market, becoming a favorite "made-in-Vietnam" beverage brand in the US market on Amazon
A solid foundation for the ambition to elevate Vietnamese agriculture
Forging its path in the international market for over a decade, VINUT (under Nam Viet Foods & Beverage Corporation) has consistently solidified its position as a reputable Vietnamese beverage manufacturer and exporter. Armed with seasoned experience, VINUT’s products have won over consumers in more than 200 countries and territories, meeting the most rigorous standards of demanding markets like the US, EU, and Japan. This strong foundation is built upon a system of 6 modern factories (with a capacity of up to 8 million liters per day), extensive fruit cultivation areas across Vietnam, and a dedicated, certified farm, ensuring both quality and a stable supply.
Rather than limiting itself to exporting raw agricultural goods, VINUT chose a distinct path: researching and distilling the very essence of Vietnam’s specialty fruits, transforming them into high-quality beverages rich in Vietnamese character. From the subtle sweetness of Ben Tre coconuts, the rich aroma of Dong Giao mangoes, the refreshing crispness of Binh Thuan watermelons, to the unique allure of Phan Thiet dragon fruit and tropical soursop – each VINUT product tells a story of the land, climate, and bounty of Vietnamese nature. This is VINUT's way of engaging in “cultural export” – delivering not just excellent products, but products carrying the distinctive taste of Vietnam to the world.
VINUT cooperates closely with fruit growing regions across provinces and cities to bring Vietnamese flavors to the world
To preserve the authentic flavors and ensure consistent quality, VINUT not only invests in its own farm but also works side-by-side with local farmers, guided by the business philosophy of “Thriving Together”. The company proactively forms partnerships, provides guidance on standardized cultivation practices, and guarantees purchase of the produce, ensuring a quality supply while contributing to the farmers’ livelihoods, thus creating a sustainable value chain.
VINUT is deeply conscious of its mission to deliver products beneficial to consumer health and its vision to establish a national brand in the international marketplace.
Amidst the strong rise of Vietnam’s agricultural sector, with agro-forestry-fishery exports hitting record highs (USD 62.5 billion in 2024) and the fruit and vegetable sector becoming a key driver (USD 7.12 billion in 2024), VINUT’s efforts gain even greater significance. The company not only contributes to export growth but also pioneers in adding value to Vietnamese agricultural products through deep processing, meeting the growing global demand for natural and unique goods.
Going global with Amazon, affirming the value of Vietnamese agriculture across the world
With a solid foundation in production technology, VINUT recognized a golden opportunity to directly reach millions of global consumers through e-commerce. In 2023, VINUT officially brought its passion-infused products to Amazon, viewing it as a strategic launchpad to realize its ambition of reaching far and wide, especially into the potential US market.
Succeeding on Amazon requires market insight and a well-crafted strategy. VINUT skillfully differentiated its products by introducing unique Vietnamese tropical flavors while catering to the global wellness trend, offering product lines that optimize natural fruit ingredients with no added sugar. Packaging designs were also refined to align with international preferences. Crucially, the company’s R&D lab continuously researches and improves formulas based on customer feedback, ensuring the best possible experience.
Continuous investment in research and development to create soft drinks that meet the global healthy living trend
To ensure international consumers fully experience the authentic taste of Vietnam, optimizing operations is key. VINUT effectively leverages Fulfillment by Amazon (FBA), solving complex warehousing, packaging, and shipping challenges. This allows the company to focus its resources on product quality and brand development. Smart inventory management using Amazon’s tools also ensures products are always ready to meet market demand.
Most importantly, VINUT focuses on systematically building its brand on Amazon. Registering with Brand Registry and utilizing A+ Content not only protects the brand but also serves as powerful tools for the company to tell the story of Vietnamese agriculture – showcasing the lush raw material regions, the internationally compliant production processes, the health benefits, and the pride embodied in the “Made-in-Vietnam” name. This is precisely how VINUT fulfills its slogan: "We make your trust”.
VINUT achieved good growth on Amazon, contributing to raising the profile of Vietnamese agricultural products in the international market.
VINUT’s dedication has been justly rewarded. The 170% revenue growth and average 4.5-star rating on Amazon are more than just impressive business figures. They represent global consumers’ acknowledgment of the unique quality and flavor of Vietnamese beverages, affirming the appeal of Vietnamese agricultural products when developed with care and investment.
"We believe that success on Amazon is not just about sales figures; it’s a journey of affirming the value of Vietnamese agricultural products and the Viet brand in the international market. VINUT will continue striving to bring consumers worldwide the highest quality products, fresh with Vietnam’s tropical flavors”, Mr. Trinh Van Hai - Marketing Director of Nam Viet Food & Beverage Joint Stock Company shared.
As Vietnam’s agricultural exports face significant opportunities, VINUT’s story on Amazon serves as powerful inspiration. It demonstrates that Vietnamese businesses can confidently elevate their homeland’s agricultural treasures, turning local advantages into high-value products, and successfully introduce Vietnamese agriculture to friends across the globe.
T.H (Vietnam Business Forum)
Vietnamese
