Sun Life Opens New Office, Reaffirming Commitment to Long-Term Growth in Vietnam

Sun Life Vietnam has officially opened S.Pace, its new client and advisor hub located at 89 Nguyen Dinh Thi Street, Tay Ho District, Hanoi, marking another milestone in the company's commitment to enhancing client experience and investing in its long-term growth in Vietnam.

The S.Pace building

Investing in Client Experience and Advisory Excellence

Spanning more than 2,000 square metres across four floors, S.Pace has been thoughtfully designed as a modern, open and multi-functional space that brings clients, financial advisors and the wider community closer together.

Situated along the scenic West Lake waterfront, S.Pace offers a refreshing alternative to the traditional insurance office environment. The location reflects Sun Life's ambition to create a more welcoming, accessible and people-centric experience for everyone who visits.

The open-space concept and design at S.Pace

More than just a workplace or client service center, S.Pace is envisioned as a vibrant hub for learning, connection and professional development for Sun Life's financial advisors.

As clients' financial needs become increasingly diverse and sophisticated, the role of financial advisors continues to evolve. Beyond recommending insurance products, advisors are expected to understand clients' goals and accompany them through different life stages, from protecting their health and growing their families to building wealth and preparing for retirement.

Through training programs, knowledge-sharing sessions and collaborative activities hosted at S.Pace, Sun Life aims to further strengthen the capabilities of its financial advisors, helping them deliver higher-quality advice and a more meaningful client experience.

S.Pace will also serve as a venue for client and community-focused activities, including health and financial wellness seminars, educational workshops, and discussions that empower individuals and families to make informed decisions about their future.

Advisor training and client engagement activities at S.Pace

Reinforcing a Long-Term Commitment to Vietnam

The launch of S.Pace in Hanoi comes as Sun Life Vietnam continues to strengthen its business foundation, elevate client experience and invest in the development of a highly professional advisory force.

It also reflects the company's ongoing commitment to the Vietnamese market, particularly in Northern Vietnam, which remains an important growth area in Sun Life's long-term strategy.

Ms. Lay Hoon Tan, Chief Executive Officer of Sun Life Vietnam, shared: "S.Pace represents how we want to be present in our clients' lives: more accessible, more connected, and more focused on creating meaningful experiences. We envision S.Pace as more than a place where clients learn about insurance and financial solutions. We want it to be a place where meaningful conversations begin, conversations about health, financial security, and the future they aspire to build for themselves and their loved ones. The opening of S.Pace also reflects our long-term commitment to Vietnam and our confidence in the tremendous opportunities ahead. We remain dedicated to helping more Vietnamese achieve lifetime financial security and live healthier lives."

T.H (Vietnam Business Forum)