7:56:47 PM | 11/6/2026
Tetra Pak, a leading company in food processing and packaging, will showcase end-to-end capabilities designed to help food and beverage manufacturers respond to changing consumer expectations, develop differentiated products and explore diverse carton packaging solutions at Vietnam Foodexpo 2026. The event takes place from 11–14 November at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
Vietnam’s food processing industry reached an estimated US$88 billion in 2025, an 11% year-on-year increase, according to the US Department of Agriculture. PwC’s 2025 Voice of the Consumer survey projects Vietnam to become the world’s eleventh-largest consumer market by 2030, with around 80 million consumers. This growth coincides with strong global demand for convenient food options. According to Tetra Pak, nearly half of consumers worldwide purchase some form of ready meal, and approximately 10.2 billion packs of ready sauces are sold each year across the top 50 markets. In addition, 59% of health-conscious consumers are interested in ready-to-drink nutrition products.
These trends open opportunities for Vietnamese manufacturers to broaden their portfolios with convenient, shelf-stable foods using locally relevant ingredients and differentiated nutrition products, catering to evolving consumer needs in both domestic and export markets.
“Amidst rapid market changes, food and beverage manufacturers require solutions that balance product innovation for diverse consumer needs while managing product quality, food safety and sustainable growth,” said Nguyen Thanh Thuy, Marketing Director, Tetra Pak Vietnam. “Vietnam Foodexpo 2026 provides an opportunity to share Tetra Pak’s expertise and end-to-end processing and packaging solutions and partner with manufacturers to unlock new growth opportunities.”
Under the theme “Innovation Driving Growth”, Tetra Pak will demonstrate how it combines market and consumer insights, product development expertise, processing technologies and packaging solutions to support manufacturers reduce the time from concept to product commercialization.
The showcase will focus on two business opportunity areas:
Tetra Recart® for shelf-stable foods: A paper-based carton packaging solution combined with retort technology allows manufacturers to develop convenient products including vegetables, beans, sauces, ready meals and seafood. It offers manufacturers an opportunity to diversify into new food categories and create products using locally relevant ingredients.
Food Supplements and Nutrition solutions: End-to-end processing and packaging systems that support manufacturers in exploring high nutrition propositions, including protein-rich to functional supplements products, while helping them manage food safety, product quality and nutritional value.
Tetra Pak will join the “Try Swedish” pavilion for the second time, in partnership with Business Sweden and the Embassy of Sweden. The pavilion brings together Swedish companies to share expertise, explore collaboration and strengthen connections with Vietnam’s food and beverage industry.
“Vietnam Foodexpo provides a valuable platform to connect Swedish and Vietnamese businesses and deepen engagement with Vietnam’s food and beverage industry,” said Marcus Persson, Trade Commissioner of Sweden to Vietnam and Country Manager, Business Sweden Vietnam. “Through the Try Swedish pavilion, we want to encourage knowledge exchange, open new areas of collaboration and support partnerships that continue beyond the exhibition.”
Experience innovation at the Tetra Pak booth
Visitors can explore the featured capabilities through practical demonstrations, expert discussions and product experiences, including:
Expert discussions on food innovation: Tetra Pak specialists will discuss opportunities for shelf-stable food development in Vietnam, share examples from international markets and explore how manufacturers can translate product ideas into relevant concepts.
Innovation concept tastings: Visitors can sample food and nutrition concepts and discuss with Tetra Pak experts how different processing and packaging solutions may be applied to new product ideas.
“Level Up Your Nutrition” session: A lifestyle nutrition session will explore food and nutrition through a Gen Z lens, supported by interactive activities and product tastings.
Tetra Recart® Chef Battle: A professional chef and a cooking creator will develop their own dishes using foods packed in Tetra Recart® and mystery ingredients. The event will also be livestreamed on Tetra Pak Viet Nam’s Fanpage, with mini games for online viewers.
Tetra Pak will also contribute industry perspectives at the Vietnam Food Forum 2026 held as part of the Vietnam Food Expo 2026, on the topic: “Sustainable Packaging and Export Compliance: Enhancing Capacity to Bring Foods of Vietnam into the EU Supply Chain”.
Food and beverage manufacturers are invited to visit Tetra Pak at Booth AD09–AD11, Hall A, during Vietnam Foodexpo 2026 to explore product concepts, discuss processing and packaging needs with Tetra Pak experts and identify potential opportunities for their portfolios.
To learn more about the showcase or reserve a one-to-one session with Tetra Pak experts at the booth, visit https://www.tetrapak.com/vi-vn/campaigns/food-expo-vietnam.
By Vietnam Business Forum
