Viet Tien Garment Co. is the largest garment company in Vietnam and its products have been exported to many countries in the world. The well-reputed Viettien trademark has won the confidence of Vietnamese consumers.
After 30 years of effectively carrying out strategies, target programmes, synchronous production and management measures, rationalising inputs, applying advanced technologies and carrying out market-centred plans, the company has developed in both business size and economic efficiency. To date, Viet Tien Garment Co. is running 34 production and business units in Ho Chi Minh City and several provinces and cities in the country.
In the integration tendency, the Vietnamese garment and textile industry is considered having competitive advantage thanks to its low investment cost, low labour cost and especially growing market. However, nearly 70 per cent of exported items carry brand names of foreign companies which hire Vietnamese companies to manufacture. Only 30 per cent bear Vietnamese trademarks or franchised foreign trademarks.
The company has focused on research on renovation, quality improvement, production cost reduction, design innovation and marketing programmes. In particular, Viet Tien attaches much importance to expanding markets by better quality, reasonable price and punctual delivery. The company is ready to receive export orders of all values to maximise the satisfaction of its customers.
In the past years, Viet Tien Garment Co. has specially paid attention to intellectual property. Currently, the company has more than large business partners in 52 countries in the world. As for Viet Tien markets, the US accounts for 35 per cent, EU 25 per cent, Japan 15 per cent, ASEAN countries 15 per cent and Vietnam 10 per cent. In the past years, Viet Tien invested in additional 2,546 electronic devices of all kinds, accounting for 36 per cent of the company’s total equipment.
In nine consecutive years from 1997 to 2005, Viet Tien products were selected Top-ten Vietnamese products. Viet Tien products won 153 medals of all kinds, including 71 gold medals) at national and international trade fairs.
In the first six months of 2006, the company earned revenues of over VND1,230 billion (US$76.88 million) and an export turnover of US$121 million and paid VND32 billion (US$2 million) to the State Budget, an on-year increase of 18 per cent. Together with signed contracts, Viet Tien is confident of gaining a turnover of VND2,700 billion (US$168.75 million) and an export turnover of US$250 million and paying VND68 billion (US$4.25 million) to the State Budget in 2006. The company expects a net profit of VND60 billion (US$3.75 million), a year-on-year rise of 18-20 per cent. Viet Tien continues being the largest unit of the Vietnam Garment & Textile Group (Vinatex).
To ensure long-term and sustainable development, the company will continue investing in human resources and technologies. Mr. Nguyen Dinh Truong, General Director of Viet Tien Garment Co., said: among the three decisive business elements of capital, human resource and technology, Viet Tien always considers the human factor to be the most important. Therefore, the company is very concerned about investing in dynamic human resources for management, operation, technology and other fields.
With the endless effort of every individual and entire company, Viet Tien has received numerous honours from the Party and the State: the first, second and third-grade Labour Orders, the third-grade Independence Order and the Hero Collective Title. After 30 years of establishment and development, Viet Tien Garment Co. has experienced numerous difficulties and challenges to build up the Viettien trademark as today. Famous brands of Viet Tien are favourite VTEC, Ttup and Vee Sendy.
Van Luong
Vietnamese
