As the economy is developing and prosperity is increasing, people have growing demand for relaxation and rehabilitation after stressful working hours. In addition to recreation, healthcare and natural beauty treatments are in greater demand. Grasping this market demand and wishing to bring health and beauty to everyone, My Linh Aroma Co. Ltd (SAROMA) has developed high-quality cosmetic products from medicinal herbs by combining traditional medicine with modern technologies.
Since its operational debut in 2000, My Linh Aroma Co. Ltd has created a solid foothold for SAROMA-trademarked products on the market. To reach this successful position, Ms Lam Thi My Dung, General Director of SAROMA, exploited the desire of all Vietnamese women; makeup. Each kind of medicinal herb she uses has its own meanings, aroma and functions. A few ocimum gratissimum flowers pinned on the headscarf of a woman will make her more beautiful and help relieve headache. It can also be boiled in medicinal bathing water. Some soapberries, a handful of grapefruit leaves, and some branches of citronella can be cooked into a hair nourishing shampoo. Unlike modern cosmetics, medicinal herb treatment does not only have immediate effects, but long-lasting influence. After a period of time using traditional remedies, users will feel more relaxed and their complexions will be more attractive. Therefore, Dung worked out a unique business strategy based on the exploitation of the potential and advantages of Vietnamese medicinal herbs.
She went far and wide throughout Vietnam on her own to locate Vietnamese flora and aromatic plants. She researched essential oil trees and rare trees, and studied their natural habitats in order to provide a sound footing for her future business. She also picked out high-quality and high-yield essential oil trees, imported new varieties and invested in material areas. With well-designed material zones, growers have more stable incomes and her companies have sufficient input.
SAROMA has different types of products meeting healthcare and beauty care demands. Herbal oil contains remedial elements and produces a fresh aroma, a remedy called “waking up the senses.” Essential oil and natural essence extracted from peppermint, citronella, ginger, ocimum gratissimum, cinnamon bark, anise and aloe wood help relieve stress and recover health.
The applied therapy diffuses the aroma of herbal products, helping treated persons feel more relaxed. On-skin nerve-stimulating products like medicated oil help prevent joint disease and tiredness. They also help stimulate blood circulation and build better posture. SAROMA-trademarked products have won the hearts of local consumers and have been exported to many countries around the world.
To meet maximum market demand, the company’s development strategy focuses on sharpening product competitiveness to penetrate the world economy more deeply, especially after Vietnam’s official World Trade Organisation (WTO) membership, Dung said, adding that as SAROMA products will have wider access to the world market, stronger competitiveness and rapid, stable development are essential. Each company needs to understand their capabilities and grasp opportunities in both the domestic and export markets. To meet stricter quality requirements and increase exports, the company has put up a modern GMP-standardised factory. SAROMA also focuses on diversifying its products and providing the best customer service.
Bich Thuy
Vietnamese
