Northern Foodstuff Company: Leadership Makes Breakthrough

 

Consecutive floods ravaged in central Vietnam while acute diarrhea spread in the northern region. These require drastic measures to prevent disease epidemic outbreaks. The sudden changes in the eating habits pose numerous difficulties for food companies. Fonexim targeted to keep the price of traditional commodities and produce new commodities to meet the demand of customers.

 

Thus, all employees and officials get sanitized when they reach production facilities. This is an effective initiative, said Vu Tri Tue, deputy director of the company. When the acute diarrhea was ravaging, the standard hygiene is a hard nut to crack of the company because materials of his company are supplied by providers throughout Vietnam; thus, the contamination of the disease is likely.

 

The company adopts a policy that it will make suitable modifications for long-term strategy to achieve short-term goals. For example, the company is currently pushing up the production of special products to serve the high demand in the Solar New Year and Lunar New Year but the company is also stepping up the purchase of Mejji cookie brand of Japan. All stages of production from material inputs to packages satisfy international standards and practices. Tue said the product quality of the company is now as good as Mejji products manufactured in Japan, Hong Kong, Thailand and Singapore while the selling price is only equal to 60-70 per cent. This is an essential requirement to bring the company’s products to Vietnamese consumers and international ones.

Another brave innovation of the company’s leaders is to import favourite cakes and cookies from the US, the Netherlands, Germany and other countries to explore the Vietnamese consumers’ tastes. Then, the company will introduce new products to compete with foreign-made ones. To expand production scale and improve the competitiveness, the company has built three product plants in Dong Van district (Ha Nam province), Thu Dau Mot district (Binh Duong province) and Quy Nhon city (Binh Dinh province). These facilities manufacture biscuits and cookies under the formulas and standards of the UK.

 

After one year joining the WTO, Fonexim has gradually won the trust of domestic and international consumers.