In 2001, Tomboy inaugurated a shrimp food plant in Vietnam. Having undergone a period of occupying the market with quality and service style, Tomboy has developed itself constantly in all circumstances. Recently, Tomboy has launched its second plant in Long An and Tomboy is now one of four leading food suppliers for aquaculture in Vietnam. In order to reach today’s success, Tomboy has always defined its long-term investment target through policies such as quality improvement, marketing promotion, after-sales services and reasonable prices.
It can be easily realised that Tomboy always places top priority on the quality of its products. Best quality will be associated with the stability. In order to maintain the best quality, the company has set up a dedicated quality management division to carefully control input quality. Only material sources that meet requirements are brought into production. Tomboy has been determined to remove suspicious materials in quality. Carefully-examined products will be delivered to farmers and customers.
In addition, Tomboy has also expanded its marketing policies. Marketing here is not simply to develop products, but it is also the method to provide farmers with knowledge to use products effectively.
At present, Tomboy has more than 100 employees from across Ca Mau to Ninh Binh, with devoted agricultural engineers, and many employees stand side by side with farmers to guide them in cultivating seafood. At the same time, Tomboy has also delivered documents in seminars to provide farmers with methods in aquaculture.
Mr Franck Bodin, Managing Director of Tomboy, said: “The success of farmers is also the success of Tomboy; therefore, the company’s employees have to use their best capacity and knowledge to help farmers better manage the farming environment and select goods breeds with high productivity.”
Another concern of the company is ensuring prices suitable to the situation of farmers. The firm has not offered the lowest price to compete on the market, but the price must match productivity and quality. Price is one element that concerns farmers, but the quality of food is the most important thing. The high
fertility [SLG1] rate of shrimp means that the food is good quality. Cheap food will go with low quality, which will have bad impact on the living environment and shrimp health. It will have negative influence in the long term. Currently, the awareness of Vietnamese farmers has been much improved; they have paid attention to not only productivity and breed quality, but also the living environment and the health of the community.
According to Mr Franck, Vietnam has great potential in aquaculture, with a long coast and dense river system. Vietnam is seen to need 150,000 tonnes of food for shrimp annually.
Long An is a centre of the western market, the most attractive province for investment as it is easy to be managed, and near seafood cultivating areas. Tomboy is confident of obtaining success in the future.
The company is expected to expand the investment scope into production of food for freshwater fish, saltwater fish, and breed fish, with the capacity of 70,000 tonnes. Tomboy will also consider expanding its operation in the production of food for saltwater fish in the central and northern markets.
Phan Thanh
[SLG1]check this, I’m guessing that is what was meant
Vietnamese
