Vietnam, U.S. Firms Set up Advertising JV
TBWA Group, one of the five leading advertising firms in the U.S., and Vietnam’s Biz Solutions specializing in event organization and public relations Dec 11 officially joined hands in advertising and public relations by establishing Biz Tequila joint venture, Youth newspaper reported.
TBWA has become the first foreign firm cooperating with Vietnamese event organizer so far, added the newspaper.
The Vietnamese side holds 51 per cent of state in the joint venture and the rest of the U.S. firm, said Phan Bich Ha, managing director of Biz Tequila.
The JV will offer all-in solutions for advertising and event organization in Vietnam, she noted.
Currently, TBWA group, an affiliate of Omnicom Group, operates in 77 markets and has multinational clients such as Adidas, McDonald’s, Michelin, Nissan, Singapore Airlines and Visa. (Youth, Thanh Nien Daily)
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