Ariston Keeps Stronger Foothold in Vietnamese Market

There are different purposes for my visit here after 5 years, some of them related to our Company strategy and organisation in this special economic situation, some others related to my professional interest in this Country’s development of lifestyle and evolution of business models. I also developed a big curiosity to explore again a market where Ariston is becoming more and more an icon of well-being, where the sales of our products are so closely related to the desire of modernity and comfort by the whole Vietnamese society.

 

In the last 5 years Ariston made huge steps ahead in Vietnam market, not only by reconfirming a very solid leadership in Water Heating, but more importantly Ariston established a trustful relation with Vietnamese consumers, thanks to our social campaigns for Safety and Energy Saving, and provided tangible benefits to Ariston products users.

Vietnam represents, together with China and India, one of the key markets for Ariston in Asia. The constant growth of our market share, plus our commitment to a correct social progress in our category, keeps our focus on quality, consumer loyalty, and innovation. This means that Ariston Thermo Vietnam will continue to invest in qualified human resources, marketing activities, industrial upgrades, and new product developments.

In March 2009 we launched the new Corporate name Ariston Thermo Group. MTS had represented the whole Group business and brands from the 70’s, and it has been synonymous, for over 150 countries in the world, of a leading Group operating in the heating business.

 

In Vietnam, the fact that Ariston brand represents 100 percent of the business will create full consistency between Corporate and brand identity. In the media, advertising, institutions, as well as in our organization, we will benefit of an immediate identification of the Group name with the brand Ariston. This is true for many countries where we operate, as Ariston is the most representative brand of the Group in terms of sales volumes in the world.

Concerning our future plans for Vietnam, the strategy is to increase our leadership, and to do so we do not only count on increasing our sales quantity here in Vietnam, but also, and this is the highest achievement of leadership of a Company, to create a stronghold with Vietnamese consumers and gain a lifetime loyalty for the generations to come.

Our suggestion is that Vietnamese Government should develop a more intensive program of cooperation with foreign countries, boost the dialogue, and stimulate the exchange of opinions, technologies, and opportunities.