Top Ranking German Beer Launched in Vietnam Market

On August 14, 2009, Bitburger holds in Hanoi a Bitburger Beer Launching Ceremony to officially introduce one of the top-ranking premium beer brands of the Federal Republic of Germany into Vietnamese market and to announce its selection of Kinh Bac Investment and Trading Joint-stock Co. (KBT), as a strategic partner and exclusive distributor for Bitburger’s products in Indochina.

 

“Germany is known as a country having more brewery brands than anywhere else (over 5,000 brands). Among them, Bitburger is one of the top premium brands in Germany. The high-class beer with a special bitter taste of Bitburger is a combination of thoroughly-selected materials such as water, hops particularly yeast exclusively provided for this product and brewing barley from the best growing areas in Germany and the Champagne region of France. Futhermore, a Germany quality managing system which is world-wide famous is an counted element to help the Bitburger brand stand firm against the test of time over the past 190 years“ said Mr Michael Meinardus, Sales and Marketing Director of Bitburger.

 

The KBT representative also shares that the Company is planning to develop two Bitburger Worlds or Bitburger Centres in Hanoi and Hochiminh City where Bitburger’s products and German food are served in German style, giving the Vietnamese gourmets and German beer lovers the experience of travel to the real Germany.