In its early days, Quynh Nhu Co, Ltd was just a small enterprise with low economic effectiveness due to backward technology. However, with the sound strategy and policy of the Board of Directors, Quynh Nhu Company has become one of the leading cashew nut processing and exporting enterprises of Dong Phu District, and of Binh Phuoc province in general.
Side by side with farmers
Founded in 2004 and located in the cashew-nut cradle of Binh Phuoc province, Quynh Nhu has many favourable conditions for development. However, like many other newly-established enterprises, the company faced difficulties with capital, outdated technology, shortage of skilled workers, and low economic effectiveness. Disappointed but not discouraged, the whole board of leaderswas determined to overcome these difficulties. Now, Quynh Nhu has strongly invested in modern technology and equipment to give Quynh Nhu cashew a top seat in the market and make it one of the leading cashew processing enterprises.
Like many other cashew production enterprises, Quynh Nhu has faced serious difficulties in the global economic crisis due to weak purchasing power in key export markets such as the US, Europe and Asia. Besides, many farmers consider cashews simply a tool for hunger elimination and poverty reduction, thus the material source of cashew is not stable. Moreover, like other agricultural products, cashew trees’ productivity depends heavily on weather conditions. Even given careful attention, weather can still badly affect the cashew’s flowering process and fruit development. At the same time, the price is also not stable. In the face of these difficulties, Quynh Nhu has chosen a firm path; the company always insures the quality and quantity of its products, thus building Quynh Nhu Cashew’s brand prestige in domestic and foreign markets. Anticipating a shortage of raw materials, Quynh Nhu has proactively purchased materials from farmers at early harvesting seasons to insure its export plans till the year end. At the same time, Quynh Nhu supports farmers with seeds, fertilizer and capital to standardize the products it purchases from farmers after the harvest. Thanks to these steps, Quynh Nhu has developed consistently in the past time.
Growing step by step
After 6 years of ceaseless efforts, Quynh Nhu has achieved outstanding results. Quynh Nhu cashew-nut brand is well known among local and foreign customers. Quynh Nhu now is not only a leading purchaser and processing unit, but also creating 200 jobs for local people.
It has achieved these results thanks to its strong investment in modern processing lines and a skilled staff. Having recognized early on that cashew-nut would be its key product, Quynh Nhu focused on building an international quality product, with reasonable price and enthusiastic service to fully meet customer demand. Today, Quynh Nhu’s cashew-nut products are present in many countries, as well as being well-known locally.
Quynh Nhu has supplied domestic and foreign customers with primary processing of cashew kernels, producing salted or roasted nuts. In the future, Quynh Nhu will emphasize building its brand prestige, strengthening its products in traditional markets, expanding to new export markets, investing and upgrading equipment, and training its staff to help it reach new heights.
Cong Luan