Hanel One-member Limited Company has increasingly asserted its position on the journey to become a leading electronics company in Hanoi and in the country as a whole. To learn more about the company’s activities, reporter Hanh Trang interviewed Mr Nguyen Quoc Binh, Chairman of the Board of Members and General Director of Hanel Co., Ltd.
2010 was a really tough year for many businesses. However, Hanel still managed to maintain high growth. What was behind these impressive results?
2010 was a very difficult year for most companies in Vietnam. For its part, Hanel’s entire management and staff were active and creative to find new ways of development, based on fundamental changes driven by the knowledge economy and on a solid foundation built up by the following basic elements:
One, the company has clear and sound production and business development orientations and strategies, and improves the quality of products and services in a direction that is built on high intellectual content and high technology.
Second, the company always improves professional qualifications for the staff and adopts policies to increase incomes and create job opportunities and promotions to retain and attract high-quality human resources.
Third, the company keeps up traditional products and services and continuously enhances the quality and design to fit market demand. Electronic products like television, DVD players, digital terrestrial transceivers and satellite transceivers have gained the absolute trust of consumers, not only in price but also in quality. The company’s products are now competing with long-standing world-acclaimed brands like Sony, Samsung and Toshiba.
Four, the company promotes internal resources, creativity and determination to research and develop new products.
2011 is also a challenging year. What measures did Hanel adopt to overcome difficulties and develop sustainably?
The company’s success in the past three years, especially in 2010, has clearly demonstrated its effective development strategies. To obtain such successes, Hanel has consistently pursued the following basic measures:
Development orientation: Hanel has made breakthroughs in technology and high-value products and helped speed up the application of advanced domestic and international scientific and technological achievements to life. For example, on April 23, 2011, we embarked on the Hanoi’s first software park in Phuc Loi ward, Long Bien district. The park, which covers an area of 43.45 hectares, is expected to annually generate US$1 billion of revenues from 2015.
The company continues to uphold its leading position in electronic and IT product lines, its core businesses. It maintains its traditional markets, expands distribution channel systems and develops potential markets. It focuses on diversifying its business lines with large scales, ranging from trade, hotel, real estate and telecommunications to information and communication technology.
Production and business: The company continues developing traditional products and continuously researches and produces new products to meet market demand. In 2010, we launched two driving products onto the market, including All In One desktops and Hanel netbooks – a crystallisation of the creativity of Hanel engineers and workers. Two products were warmly welcomed by the market as it gave more options for products and prices to consumers. As a result, All In One desktop was voted the preferred product of 2010 by consumers in Hanoi.
Social activities and employee care: We focus on groups of shared interests of the company, employees, customers, suppliers and social communities. The roles of these groups decide the success and vision of the company in the future.
Many Vietnamese companies are not really interested in promoting and marketing their products. How is this work going at Hanel?
Hanel is keenly aware of fierce competition, especially from foreign companies with profound experience, expertise and knowledge in marketing, advertising and displaying products. Hanel has developed programmes to promote, introduce and display its products in the way that catches the attention of customers. The company pays special attention to transmitting these programmes for distributors or agents. It also trains and introduces the importance of advertising and displaying products based on Vietnamese culture to its distributors and agents.
In 2011 and the years to come, Hanel will continue to build its retail distribution systems to serve more customers. We define the home market as the groundwork for success in foreign markets.
Vietnamese
