With its highest regard for quality and prestige, Premier Fashion Garment Joint Stock Company, set up five years ago, has quickly become a leading garment brand in Ben Tre province and an important contributor to local export turnover.
Premier Fashion Garment Joint Stock Company is an experienced producer of apparels for world-renowned distributors like Wal-Mart, JC Penny, Asmara and Gap. Its key products include knitwear, cotton clothes and jeans for all strata of customers, from newborns to adults. After three years of operation, in 2010, Premier Fashion officially transformed into a wholly foreign-owned company (India). After two years in the new operating model, the company has kept stable growth in the face of numerous market challenges. Its products have successfully made inroads in demanding markets in the world. Especially in 2011, in spite of numerous difficulties caused by economic slowdown, the company managed to increase exports to potential huge markets like Mexico, the United States, the United Kingdom, Australia and Germany.
Firm steps of developments are created by the company’s powerful experienced human resources, particularly highly-skilled technicians from India, Sri Lanka and Nepal, and market researchers from Hong Kong, the United States and Vietnam. Hence, it always captures market trends and consumer tastes to have best products to their demand. In addition, the management of Premier Fashion had right development strategies where technological innovation and equipment upgrading together with human resource management and development are heading towards international standards. The firm has spent a lot on importing advanced technologies from developed countries, used lean production lines, automated many stages, and overcome labour shortages. These improvements help get to the bottom of slow production and increase labour productivity.
For an exporter, product quality and international standardisation are vital. Therefore, after going public, Premier Fashion focused on building quality management system along the lines of international standards. Defining that “worker is the property,” the company carries out all statutory employment policies, increases salaries and allowances for employees, and supports the trade union to operate effectively to take care of spiritual and material life of workers.
Nguyen Thai Thi Nhung, Deputy General Director of Premier Fashion, said: "At present, importing markets in the world are very strict. To build brand name and enhance competitiveness, Premier Fashion places a premium on ‘standardised import sources, first-class quality, reasonable and competitive prices, and punctual delivery.’ This is a secret to success and operating objective that the management and staff always strive for.”
On the way to realise aspirations, difficulties are inevitable. And, Premier Fashion is no exception. Nhung said, to realise its goals, Premier Fashion needs the support from the central Government, the Ben Tre Provincial People's Committee and other relevant bodies. The authorities should actively create favourable conditions for the company to work with administrative documents. In particular, Premier Fashion and other companies in Giao Long Industrial Park want to have the support of the industrial park management board to deal with related administrative procedures in the best manner. They should provide sufficient updated information and increase support on all aspects for businesses.
Han Luong
Vietnamese
