Trung Thanh Ltd. Co.: A Friend of Home-makers

Trung Thanh Ltd. Co.: A Friend of Home-makers

Established with the slogan “Pledging a high quality of products and convenience for customers”, Trung Thanh Limited Liability Co. is providing a wide range of products including fish sauce, soya sauce, chilli sauce, vinegar and bottled vegetables and fruits. All of the products have become friends of home-makers and appear on the meal tables of Vietnamese both in Vietnam and abroad.

Set up in 1995, Trung Thanh Limited Liability Co. is one of the leading companies in the sectors of processed agricultural produce and fisheries. Early in 2003, the company’s directorate decided to raise its investment capital to VND20 billion to build Dong Van foodstuff processing factory in Ha Nam, a factory in Ho Chi Minh City and develop some material areas, according to Ms. Vuong Cam Van, in charge of supervising and developing trademarks for the firm. As a result, the company considerably improved its manufacturing capacity and quality of products and raised its revenues in 2003 and the first six months of 2004 to record levels. Trung Thanh reached total revenues of VND38.731 billion in 2003, up 508 per cent on-year, of which VND7.746 billion was from exports while it posted revenues in the first six months of VND57.321 billion with VND10.318 billion from exports.

Currently, Trung Thanh offers a range of 130 products, notably including fish sauces trademarked White Pomfret, Golden Mackerel, Five Arca and Three Shrimp; and soya sauces and chilli sauces. In particular, Trung Thanh’s bottled agricultural products such as sour shrimp sauce pickled eggplants, salt water pickled eggplants, chilli-sauce pickled bamboo sprouts, sugar-water pickled dracontomelum fruits, sugar-water pickled plums and lotus rootstock are trusted by consumers. With 200 distributors in over 40 cities and provinces nationwide, Trung Thanh now holds over 60 per cent market share in the sector of bottled agricultural produce and fruits. The company has also exported its products to countries including Germany, Poland, Russia, China, Japan, France, Czech Republic and South Africa. Around 50 importers regularly purchase Trung Thanh’s products to serve Vietnamese living and working abroad.

The “Trung Thanh” trademark now dominates over its domestic rivals. Trung Thanh also received ISO 9001:2000 certification in the field of producing and supplying fish sauces and processed agricultural products and fruits and HACCP certification on control and prevention of harm to foodstuffs at checking points in the company’s production lines.

Trung Thanh is the biggest business in Vietnam in the sector of processing agricultural products and fisheries. The company’s Dong Van foodstuff processing factory has a total area of 35,000 square metres, equipped with a modern production line ensuring hygiene and safety.

To protect its trademarks, Trung Thanh Co. registered them with the Intellectual Property Department under the Ministry of Science & Technology and was granted seven certificates of brand names for its agricultural, forest and fishery products in Vietnam. Trung Thanh also registered its trademarks for protection in China, Laos, Cambodia, Poland, Russia and Germany.

As part of its long-term strategy, Trung Thanh filed applications for registering its brand names in the US and Japan, which are considered the two most fastidious markets in terms of processed foodstuffs. In addition, it plans to market and carry out registration for its trademarks in ASEAN countries.

With these achievements over the past years, Trung Thanh Limited Liability Co. was awarded Vietnam’s Golden Star prize in 2004 for the trademark “Trung Thanh”.

• Lan Anh