Hapro Launches New Year Sales Programme

To better serve consumer demands, stabilise market prices, and ensure social security in Hanoi City during Christmas, Solar New Year and Lunar New Year holidays, Hapro has launched a business programme for this shopping season. The corporation’s 2016 Lunar New Year sales are estimated to rise 5 per cent over the same festival in 2015 to reach VND380 billion. The New Year business programme lasts 50 days, starting from January 4, 2016 to February 23, 2016.

 

Hapro will focus on its key products like foodstuffs, drinks, electrical appliances, household utensils, fashion and tourism, particularly traditional products for Lunar New Year like pork pie, meat pie, sticky rice cake, chicken, cattle meat, poultry meat, cooking oil, fish sauce, wine, confectionery, seafood, vegetables and fruits. Hapro will apply this programme to its retail network (with some 70 outlets) and outdoor points of sale. Hapro will also attend the Spring Trade Fair 2016. This year, the corporation will also launch price stabilisation programmes during the Tet shopping season.