Customer Driven Research

Customer Driven Research

In the framework of the technical assistance programme of the Asian Productivity Organisation (APO) in 2005, the Vietnam Productivity Centre (VPC) will organise a seminar on future planning and customer orientation on March 24, 2005 in Hanoi with the presentation of Mr Joseph B. Geraty- senior expert of Customer Driven Research - USA. The seminar will introduce Vietnamese businesses to a new approach to business management, customer orientation and the experiences of American businesses.

In fact, with efficient strategy and planning, businesses can secure big market share. On this occasion, VPC in conjunction with VDC (Data and Communication Company) will start a training programme relating to customers.

• L.A