"Summer Festival at Mercedes-Benz"

To further boost its marketing campaign, Mercedes-Benz Vietnam (MBV) has announced the continuation of its “Mercedes-Benz Special Days” programme in May and June by another promotion programme named “Summer Festival at Mercedes-Benz” at its Autohaus An Du Hanoi.

During the programme from July 1 to 31, 2006, buyers of E-Class and C-Class cars will receive financial support from MBV to cover the registration fee and some others. Accordingly, MBV sponsors USUS$5,000 for E280 and C180K Classic and USUS$6,000 for C-180K Elegance and C180K Sport among other models.

 

According to the Vietnam Automobile Manufacturers Association (VAMA), MBV saw its sales increase 48 per cent in June in comparison with a month earlier to 127 vehicles. This is the highest growth rate among 15 VAMA member companies.

 

With the introduction of Sprinter Special minibus model in mid-June, MBV strongly believes its luxury minibus will continue dominating the Vietnamese minibus segment.