Visa Confirms Global FIFA Relationship

Visa International and FIFA (Fédération Internationale de Football Association) confirmed that Visa has become a FIFA Partner with global rights to a broad range of FIFA activities, including the 2010 and 2014 FIFA World Cups™ and the FIFA Women’s World Cups. 

 

Based on a settlement agreement between the parties, the U.S. District Court, Southern District of New York, dismissed MasterCard Worldwide’s suit against FIFA on June 21. This paved the way for the Visa-FIFA contract to be implemented.  Through this new relationship, Visa has access to FIFA competitions, special events and development programs worldwide, and becomes the sixth and final top tier FIFA Partner.

 

This sponsorship delivers on Visa’s strategy of associating with some of the world’s best brands. Visa’s global partnerships provide Visa cardholders and members with programs that touch multiple facets of their daily lives, whether it’s the aspirational aspects of the Olympic Games, family entertainment associated with the Walt Disney Company, or the passion associated with football.  

 

Visa’s rights in FIFA’s Payment Services product category begin with this year’s FIFA Under-20 World Cup in Canada and will run through the 2014 FIFA World Cup. As a FIFA Partner, Visa will have a higher level of association with these and other properties than previous category sponsors have had in the past. Visa will have rights to a broad range of activities including exclusive marketing assets, competitions, special events and development programs. Visa and FIFA will work together globally to create exclusive Visa programs at a host of FIFA events.