Pacific Co., Ltd: “Globalising Vietnamese Farm Produce”

9:40:46 PM | 9/27/2011

Wholly Japanese-invested Pacific Co., Ltd, located in Hoa Binh province, is serving an important role in exporting Vietnamese agricultural products to global markets.
Pacific Co, Ltd, founded in 1993, has passed through numerous challenges to maintain its stability and development in Vietnam. The company is now mainly engaged in investing and cooperating with localities to cultivate and process fruits and vegetables for export to Japan.
In the past 18 years, Pacific’s production and business operations have contributed much to promote agricultural development. The company has established a stable export market and guaranteed to purchase all raw agricultural materials for processing. Hence, Pacific has created stable employment for many farmers and strengthened their attachment to the company.
Annually, Pacific imports high quality seeds from Japan, cooperates with farmers to grow two crops of Japanese melon a year, and transfers farming technology to farmers to harvest high-quality products.
Remarking on the company’s achievements in the past years, Ms Phan Thi Thanh Huong, Deputy Director of Pacific Co., Ltd, said: “Working in agriculture is prone to climate risks and challenges. Besides, prices are volatile, farming areas are shrinking, and rural works are lack of training. Overcoming those difficulties, Pacific annually earns approximately US$2 million from exports. Profit is spent on production expansion.”
To ensure a secured market foothold for its exported products, apart from stable production capacity and regular supply, the company also pays attention to instructing cultivating techniques, minimising the use of pesticides and fertilisers, and mitigating pollution to producers and surroundings.
At present, a primary difficulty facing the company is that farmers rely heavily on personal experience and cultivated plots are small and scattered. Recently, rising domestic input prices are weakening the competition of Vietnamese products against products of regional countries in Japan. To keep the market, Pacific has to harmonise the interests of material suppliers, balance costs, ensure quality, and enhance competitiveness. All difficulties were gradually surmounted because the company structured our reserve materials. Hence, although many enterprises fought difficulties in 2008 - 2010 because of the global economic crisis, Pacific still stood firm, exported more of its products and ensured stable incomes for employees.
Speaking of this success, Ms Phan Thi Thanh Huong added that "Hoa Binh is a potential land where friendly people always desire to bring their homeland to a new plane in the process of international integration. With an open and dynamic mechanism, the province is becoming an attractive destination for investors. For Pacific, Hoa Binh is really a prime place.”
As an early foreign investor in Hoa Binh province, Pacific leaders always take much care of social security and community-centred activities in the province. Particularly, the company presented equipment for kindergartens, primary schools and high schools. It also frequently responds to cultural and social activities and contributes funds. Pacific is building its position and prestige in Vietnam.
Nguyen Hanh