Through a journey of 20 years, the Danh Thanh-Vikoda brand of Khanh Hoa Mineral Water Joint Stock Company (Vikoda) has created a firm position in the minds of generations of consumers. The success comes from a continuous process of perfecting and improving product quality, taking care of consumers’ health and enhancing its competitiveness under competitive pressure of the market economy.
Over 20 years of directly exploiting a natural mineral water resource at the depth of 220m underground with medical treatment value and health care, Vikoda has faced many difficulties and challenges, especially with hundreds of strong brands, local and international kinds of alcohol, beer and beverages. However, with continuous efforts to overcome difficulties, apply a closed production process in a philosophy of “Ensuring quality; upholding potential of caring and serving consumers’ health”, Danh Thanh - Vikoda brand mineral water and non-alcoholic beverage products has gained a firm position in the market.
Vikoda has now two main brands including Danh Thanh (carbonated drinks) and Vikoda (non-carbonated drinks). Consumers can find the value in every Vikoda bottle, value of research and creativeness, a fresh and vital feeling from a natural gift at Danh Thanh mineral water resource. Since its inception, the proven mineral content remains the same. Vikoda always keeps a stable level. Thanks to outstanding quality with proven medical treatment effect, Danh Thanh – Vikoda brand is trusted by many consumers.
Not only focusing on quality in the production process, but also focusing on choosing distributors carefully, Vikoda has at the same time fully equipped itself with equipment and brand identifying system, making sure that every agent or distributor is an essential part constituting quality and brand. By doing this, it helps limit counterfeit products to the minimum level. Vikoda has expanded its distribution network to North, South West and Ho Chi Minh City besides its traditional markets including Central and Central Highlands. In addition, Vikoda has a presence in Laos and Cambodia. It is expected to promote its products in the US, EU and Canada in the future.
With a keen intelligence to face market changes with strategic measures, Vikoda has achieved good results in the last 20 years, ensuring stable jobs for over 350 people with average salary of VND 3 million/month, production capacity of 3 million litres/year. Output is higher each year. Specifically, the present capacity is up 50% compared to 1997.
Vikoda has also completed a PET bottle production line imported from Germany - Italy with a capacity of 50 million liters / year and a glass bottling line with a capacity 12,000 bottles / hour; meeting local consumption demand. The company has done much research on customer tastes, launching new products. Based on its continuous efforts in improving quality and diversifying products, Vikoda’s products are highly appreciated by consumers and account for a major market segment in the Vietnam beverage industry.
Vikoda has been granted the Certificate of International Standard ISO 9001:2000 and HACCP by QMS. This signifies that Vikoda’s products are safe for people’s health. With a focus on improving quality, competing on quality not on price, it is also Vikoda’s motto: “quality for life”. This helps Vikoda be firm in front of competitive pressures from other brands in the integration trend.
Since its inception, Vikoda has been granted many prestigious awards from the State as well as at Exhibition fairs including Vietnam quality award, Vietnam Golden Star, and Vietnam strong brand. Since 1997, Vikoda’s products have been selected by consumers as a Vietnam high quality product.
To bring the best products to consumers, Vikoda is always active in investing modern technology, bringing into play the potential and advantages of Khanh Hoa province. Mr Nguyen Ngoc Dung, Deputy Director, shared: “In the context of market changes, to survive and to develop effectively, apart from continuously doing research on enhancing product quality, Vikoda will actively restructure its distribution system based on available distribution networks; diversifying products; bring Vikoda’s products to every province and city in the country and export to international markets.”
Vikoda will focus on carrying out the program to build the Danh Thanh –Vikoda brand; making it a strong brand in both domestic and international markets; making it strong enough to compete with international brands; striving to be worthy of the pride of Vietnamese people.
Song Thanh
Vietnamese
