Fideco Conquering Peaks

4:29:09 PM | 9/11/2012

Starting from aquacultural smallholding 23 years ago, Foreign Trade Development and Investment Corporation of Ho Chi Minh City (Fideco) has risen to become a powerful multi-business group. Never being content with its success and position, Fideco is still eager to conquer new heights.
Fideco started to take giant steps in 1993 when it went public to be fitter to the new development context. From this important milestone, Fideco always takes advantage of every opportunity and builds up its brand name and position on the market.
 
Beginning with a very low level, Fideco has developed into a conglomerate with a registered capital of more than VND200 billion, total assets of VND675 billion (end-2011), and debts of just VND70 billion. Not being confined by traditional fishery business, the company stepped into new potential fields like finance, real estate, insurance, ISO consultancy, office for rent, financial investment and others.
 
Especially, with its deep experience and success in real estate sector, Fideco has proved its visionary strategies when it chooses high-rise office buildings, apartments for lease, residences and new urban zones. Its offices for lease like Tower 28 Phung Khac Khoan, Fideco Tower - District 1; Fideco Riverview and Thao Dien (District 2) helped the company overcome economic crisis in 2008 - 2009 and in 2011. The firm is also building dozens of projects like Binh Trung Dong residential zone, Dong Binh Duong urban zone, Can Gio high-grade residential project, Trang Bang trade - service - residential - urban project, and Tan Duc residential and industrial zone complex. The company is seeking for new prime locations for new projects.
 
With flexible governance of the management, Fideco always keeps steady growth. Many of its businesses like real estate, finance, education, import and export services gradually occupy the market, helping HCM City to develop its services sector. Its industrial businesses - production and mining - make important contributions to the overall performance of Fideco. It ensures stable employment and better living quality for employees.
 
In the past 23 years, together with business operations and development investment, Fideco constantly improves effectiveness and efficiency of corporate management and international integration. In the renovation period, in addition to strengthening strategic cooperation relationship with domestic partners, Fideco has also forged effective strategic partnerships and business cooperation with many partners worldwide, which proves its gigantic progress in the process of international economic integration.
 
General Director Tran Bao Toan said the more than 20-year partnership with Japanese partners is the most impressive. Japanese partners are perfectionist but they are loyal once they trust. Knowing what they need, Fideco is absolutely trusted by Japanese partners. Being convinced by the Japanese corporate culture, Fideco focuses on promoting internal solidarity to form collective strength under the roof Fideco. He stressed: “Because we know about Japanese people, Fideco has conquered the ‘land of cherry blossoms’. And, we will continue promoting this success in the coming years, thus helping deepen friendship relationships between Vietnam and Japan.”
After more than 23 years of continuous efforts for development, Fideco is today honoured as a trusted address for customers and investors. Concluding Fideco’s secrets to success, General Director Tran Bao Toan said that the "key" is the rejuvenating dynamic, professional and knowledgeable personnel. Individual wisdom gathers to form collective wisdom and power for Fideco to withstand any hardships and make wise choices. It is undoubted that the most value asset of Fideco is not its huge corporate value but its personnel grown up through fluctuations and challenges of the market economy. This is an important platform for Fideco’s future resilience on the journey to become a powerful economic group with unique products and services, effective governance and operation style.
 
Song Thanh