In the past years, Japan has always been a potential market for Vietnamese brand names to penetrate and develop. Japanese consumers highly appreciate agricultural and food products. However, in recent years, global economic crisis dented the demand for imported goods from Vietnam. But, this offers a chance for high-quality products to make their name in the Japanese market. Lotus Food Processing Co., Ltd is such a case.
Set up 1999, Lotus Food supplies premium shrimp products for Japanese market. Starting with handicraft production 16 years ago, the company now has four member companies: Lotus Food Co., Ltd specialised in manufacturing high-grade seafood for Japan; Le May Co., Ltd specialised in importing mother and kid-care products like Daio GOON baby diapers and Morinaga milk from Japan; An Binh Co., Ltd engaged in running fast food restaurant chains in Vietnam; and Viet Lotus Co., Ltd specialised in distributing high-grade foods in Vietnam.
With experience in working with Japanese partners and knowledge of Japanese market, Lotus Food’s premium products like powdered shrimp, fish, and squid satisfy all Japanese customers. At present, the company sells over 95 percent of its output to Japan. The company was rated a Top 5 supplier of perfect products.
In addition, Lotus always completes management system, invests in machinery and equipment, foster working skills of employees, and strictly manages raw materials and production processes in accordance with HACCP standards to enhance product quality and thus boosting sustainable growth. Furthermore, to ease cooperation with Japan, the company always takes prestige as the base for its operations: Prestige to customers, prestige to banks, and prestige to employees. The company is creating a “Happy Lotus” for all employees.
To live through this tough time and create a stronger foundation for brand name, Lotus Food seeks new markets, diversifies products, enhances output and productivity, and takes care of its employees. The company hopes to see a close comprehensive cooperation between Vietnam and Japan to facilitate Japanese investors to do business in Vietnam and bring Vietnamese companies to deeper Japan. Then, Japan will be a truly magnet to Vietnamese high-quality seafood, foodstuffs and agricultural products.
Vietnamese
