Golden V Design Awards: Highlighting Trademarks and Products

Golden V Design Awards: Highlighting Trademarks and Products

To encourage designing capacity and enhancing competitiveness of Vietnamese products, SME Centre, VCCI, on November 10, 2004, organised a ceremony awarding prizes to creative designs of handicraft products in Hanoi.

Vietnamese handicraft products are closely associated with traditional culture and history. The highlighting of the product designs will increase the value of the trademarks and products. Speaking at the ceremony, Mr. Vu Tien Loc, VCCI President, reaffirmed that the annual award of Golden V will increase the competitiveness and export of Vietnamese handicraft products.

For his part, Mr. Truong Dinh Tuyen, Minister of Trade highly valued the VCCI initiative on the programme and concurred that the prize award will encourage the creativity of Vietnamese designers and introduce Vietnamese products to the world market.

Golden V prizes have been awarded to 15 authors of outstanding products. Ms. Pham Thi Thu Hang, Director of SME Centre disclosed that the prized products will be on display free of charge one year in show-rooms in Berlin and Paris. In particular, three products winning special prizes will participate a European trade fair in early 2005.

Mr Phan Ngoc Minh, Director of Nhat Nguyet Co., Ltd, 174 Ba Trieu, Hanoi

Special prize: Tea Container (9 cases)

I am originally from Hanoi. After returning from business studies in the United States, I met a friend who specialises in developing handicraft products, while I am trained in trade promotion. We decided to start a business together. The tea container with nine cases is made using white pine wood and paper. The product is decorated with a thousand hand-made paper motifs creating a lively illustration.

The products are exported mainly to Japan and New Zealand. After the competition, the products will be displayed in Paris. It is an opportunity for my company to develop new products suitable to the European market. My company produces four categories of products with over 500 registered patterns. In the future the company will be expanded with two more workshops.

Mr Nguyen Minh Phu from Thuong Tin District, Ha Tay Province

Special prize: Bach Diep Set of pots

The Bach Diep set of pots are made from natural stone with distinctive shapes and carvings of 100 butterflies creating a unique design. Minh Phu enterprise shifted from wood carving to stone around ten years ago. In 2002, we regrettably had to refuse an order from the Republic of Korea for 22,000 products with five patterns and a one year delivery time-frame.

After winning the special prize of Golden V, we intend to develop more styles and patterns. Our products specialise in illustrating the traditional culture of Vietnam. It might be the reason why customers from Japan, RoK, the USA and Taiwan seek and import our products.

• NT