UNI PRESIDENT Improves Food Quality

3:26:39 PM | 7/8/2005

UNI PRESIDENT introduced the UNIF instant noodle into Vietnamese market. The product was quick to appeal to customers. Indeed, UNIF noodle has become well-renowned with a modern production line, good materials, natural aroma, reasonable price and widespread distribution.

In 1999, UNI PRESIDENT Vietnam was officially established in Binh Duong with a production line on animal feed and then instant noodles. Realising that Vietnam is a big market for the two products, the company made important investment in research and development of the production line. In December 2001, the production line of instant noodles started operating. UNIF instant noodles are produced without chemical ingredients and based on Vietnamese tastes with beef, herb, hot and sour shrimp, and goat. After the first series, the company continued to introduce new products including chicken, shrimp, and beef.

As instant noodle becomes increasingly important to Vietnamese customers, the company has expanded its distribution network from small shops to supermarkets, and from urban to rural areas. The company has increased advertisements on mass media including demonstrations by famous Chef Martin Yan (Yan can cook) and promotion programmes. As a result, in the past two years, UNIF noodle made up 22 per cent of the market share and the factory operated to full capacity.

UNI PRESIDENT also processed seafood increasing the added value of Vietnamese products and accounted for 20 per cent of the market share (80,000 tonnes a year). The company has a seafood processing factory in Khanh Hoa, a wheat flour factory of 60,000 tonnes a year and another wheat flour factory will be built in the near future. A production line of fruit juice has come into operation and UNIF refreshments are already available in the market. The soft drinks are made of several kinds of fruit and honey by new technology preserving vitamins and natural quality.

The company has continued its growth: the turnover in 2004 was VND1,500 billion, and the investment capital increased from US$151 million to US$220 million. The company has an increased budget revenue, working conditions and social welfare. The company considers Binh Duong as a good location for investment and hopes that further improvement in infrastructure will boost business activities in the region.