Tran Duc Co., Ltd. and the Key to Success in Woodwork Export

Within nearly 4 years of investment in Binh Duong, Tran Duc Ltd. Company has become a prestigious brand name in the export of woodwork. Interior and exterior wooden products of the company are the favorite choice of the choosiest customers.

Made in a closed production line and strictly monitored by the ISO 9001:2000 quality control system, Tran Duc’s wood products always meet the international quality standards. Moreover, the company always observed the principle of clean production to protect the environment and the health of workers. An examination recently conducted by ITS highly appreciated the conditions of safety labor in the company. In parallel with investment in product development, the company has made studies on customer’s needs and preferences. Accordingly it has made efforts to diversify the variety and models of its products that meet the requirements of comfort and aesthetics. With a combination of both inner quality and fine appearance, Tran Duc wooden products satisfy even the most difficult to please clients. Every month, the company exports about 60 containers to various countries such as Australia, New Zealand, France, Britain and Holland.

When the company was established in 2001, it employed only 100 labourers. At present, its workforce has increased nine fold with 900 workers. Its turnover has gone up from VND35 billion in 2001 to VND160 billion in 2004, and its workshop area up from 2.2 hectares to 2.9 hectares. Mr. Tran Duc Cong - the company’s director - said that in 2005, the company would strive to export 70 containers per month and obtain a turnover of VND200 billion. To this end, the company continues upgrading its equipment, improving the quality control system and innovating model and design of products. Besides, the company has actively intensified its activities of trade promotion, customer development and market expansion.

The success of Tran Duc Company Ltd. originated from the judicious governance of its director board. The management style that has been successfully adopted in the company is “Friendly with employees, resilient to competitors and sensitive to the market.” The company attaches great importance to improving the qualifications of employees. It has also adopted an appropriate framework of salary and gratuity to maintain a stable workforce. Apart from worker’s rights as provided by the State’s relevant regulations, the company has provided the program of 50 scholarships per year (each scholarship equivalent to VND1.5 million) for its staff’s children.

• Hoang Lam