Petrolimex Tien Giang: Pioneering Digital Transformation, Elevating Service Quality

Beyond conventional investments in infrastructure and business expansion, Petrolimex Tien Giang has consistently embraced innovation and propelled digital transformation to elevate its service standards. These endeavors not only ensure a steadfast supply of petroleum for local socioeconomic development but also actively contribute to market transparency and the safeguarding of consumer rights.

Even amid the volatility of gasoline prices in 2023, Petrolimex Tien Giang continued to exhibit good growth

Established in 1976 as Tien Giang General Materials Company and now a member of the Vietnam National Petroleum Group (Petrolimex), Petrolimex Tien Giang engages in the trading of petroleum products and services, including lubricants, gas, and insurance. The company has cultivated a robust infrastructure system featuring two warehouses with a combined capacity of 10,000 cubic meters for petroleum products, 50 petroleum retail outlets, and four specialized gas-lubricant outlets, commanding over 40% of the province's petroleum market share.

With a commitment to customer trust and reputation, Petrolimex Tien Giang places special emphasis on the stringent management of petroleum quality and volume. From import to storage and retail, the company employs rigorous control measures, including sampling, analysis, and ISO 9001-compliant internal management systems. The affiliated petrol outlet system reflects substantial investments in modern infrastructure, aligning seamlessly with Petrolimex brand recognition standards.

Prioritizing the enhancement of service quality and fostering a commercial culture at retail outlets remains a top priority. The company has implemented a system of standardized and civilized outlet practices, coupled with the public announcement of a dedicated hotline (19002828) for customer feedback, guidance, advice, and resolution of complaints.

A trailblazer in digital transformation, Petrolimex Tien Giang has implemented cutting-edge systems such as the SAP-ERP Enterprise Resource Planning system, EGAS gasoline analysis system, and AGAS integration for all internet-connected electronic petrol pumping systems. These initiatives not only meet management requirements but also provide customers with streamlined check and payment processes. Aligning with Petrolimex's broader strategy to evolve into Vietnam's premier energy group, embracing green, clean, high-quality, and eco-friendly energy products through Technology 4.0 platforms and comprehensive digital transformation, Petrolimex Tien Giang has actively leveraged information technology and digitization in its business management. The adoption of non-cash payment systems and the issuance of electronic invoices at affiliated petrol retail outlets exemplify the company's commitment to convenience and alignment with modern consumer trends.

Furthermore, the company has successfully launched and managed the Petrolimex mobile app, offering customers a plethora of utilities. These include accessing information about customer care programs, locating petrol outlets, staying updated on prices, reviewing transaction history, earning rewards, and participating in various promotions.

Over several consecutive years, Petrolimex Tien Giang has not only achieved but exceeded its business targets and growth expectations. The company has demonstrated effective performance in its responsibilities within the locality, ensuring a consistent and timely supply of petroleum - an input crucial for socioeconomic development, national defense and security, energy security, and consumer needs.

Even amid the volatility of gasoline prices in 2023, Petrolimex Tien Giang continued to exhibit robust growth. Petroleum retail output witnessed a noteworthy 12% year-on-year increase, lubricant output rose by 5%, gas output expanded by an impressive 17%, and insurance revenue climbed by 14%. These achievements underscore the company's commitment to job creation and providing higher incomes for its employees.

Beyond its core business activities, Petrolimex Tien Giang takes a leading role in social initiatives. The company engages in constructing homes for the underprivileged, supporting policy beneficiaries and impoverished fishermen, distributing Tet gifts to those in need, and contributing to the construction of bridges, schools, and infrastructure in rural areas. Simultaneously, the company remains dedicated to ensuring security, occupational health and safety, fire and explosion prevention, and environmental protection.

Mr. Nguyen Xuan Binh, Deputy Director of Petrolimex Tien Giang, highlighted the support and facilitation received from local authorities and relevant agencies in the province, emphasizing its significance as a factor in the company's operational success. In the coming time, the company will continue investing in comprehensive innovations and robust digital transformation aligned with the overarching progress of Petrolimex Group. These efforts aim to elevate service quality, fortify customer trust and satisfaction, achieve sustainable development goals, stabilize the local petroleum market, bolster energy security, and contribute to local development.

By Ngoc Tung, Vietnam Business Forum