10:06:23 AM | 2/1/2024
AEON Vietnam is gearing up for the Lunar New Year – Giap Thin 2024 with a wide range of products, increased inventory, stable prices, extended hours, and many attractive promotions to meet the increasing demand and provide convenience for customers.
The Tet shopping atmosphere is "heating up" across the country
The closer the Lunar New Year - Giap Thin, the shopping atmosphere is getting more and more lively. Everywhere, the number of people coming to markets, supermarkets, and shopping centers in the area is gradually increasing with the atmosphere of buying and selling more bustling than usual. At AEON General Merchandise Store (TT BHTH & ST), the number of customers shopping for the Lunar New Year is gradually increasing, especially on weekends.
A representative of AEON Vietnam said that people's purchasing power began to increase gradually from the beginning of December. The retail company predicts that purchasing power will continue to increase rapidly after the 15th of the lunar calendar.
The atmosphere of people shopping for Tet at AEON
Plenty of Goods, Stable Prices
To prepare for the supply of goods in the last months of the year and the Lunar New Year holiday when the demand of consumers increases, the Ministry of Industry and Trade issued Directive No. 13/CT-BCT on October 30, 2023, directing localities, corporations, retailers,... to have plans for supply of goods to ensure supply and demand balance and market stabilization.
Since the beginning of October 2023, AEON Vietnam has proactively prepared a wide range of goods with stable prices, providing many choices for customers to shop.
AEON Vietnam has also increased its reserves by about 10% compared to the previous year. Goods are diversified, of many types, ensuring quality, food safety, stable prices with many attractive promotions.
In addition, during this year's Lunar New Year, AEON Vietnam also introduced a variety of AEON private label products produced in Vietnam according to AEON Japan standards with reasonable prices. Products such as nuts, dried fruits, and diverse ingredients, ready-to-cook items of TOPVALU brand - AEON's private label will bring customers countless conveniences in cooking and preparing meals, thereby having more time to spend with family and friends.
Not only that, in order to bring customers the best shopping experience in the peak shopping period, the company also enhanced and expanded services, increasing convenience for customers. Now customers can choose many AEON Vietnam shopping channels at all AEON department stores and supermarkets such as shopping by phone, on the AEON mobile app, and AEON EShop e-commerce channel.
At AEON, in addition to the Tết-specific items displayed in the most central and eye-catching locations to attract customers such as cakes, candies, jams, nuts, dried fruits, Tết gift baskets, etc., AEON still ensures daily essential items such as rice, sugar, cooking oil, vegetables, and fresh produce.…
In addition to Tet items, AEON Vietnam also ensures the supply of essential items
In addition, to meet the demand for Tết gift-giving, AEON Vietnam offers a variety of unique, sophisticated, and elegant gift baskets and Tet gift boxes with a variety of prices to suit the pocketbooks and tastes of consumers, with prices starting at only VND299,000 per basket.
AEON opens throughout Tet, with many promotions for customers
AEON Vietnam representatives said that Tet this year is affected by many factors. To help people shop with peace of mind, the retailer has worked with suppliers to bring out high-quality products with stable prices. AEON Vietnam is also offering attractive promotional programs at all of its business locations nationwide, including department stores and supermarkets, MaxValu, Super Supermarket, and the AEON Eshop e-commerce channel.
To serve the peak shopping season, during the Tet holiday season, AEON will extend its operating hours and open throughout Tet to serve customers who come to play and shop during the holiday days. Specifically:
In particular, AEON Vietnam will launch the "Lucky Bag (Fukubukuro) - Warm Home Tet" program from February 12 (3rd day of the Lunar New Year) at AEON nationwide. In addition, AEON members with a bills from 800,000 VND and at least 1 lucky bag in the bill will immediately receive 1 AEON voucher worth 30,000 VND. Fukubukuro in Japanese means "bag of happiness", which refers to bags that bring good luck to the owner. Buying a Fukubukuro bag on New Year's Day is a unique tradition in Japanese culture to welcome good luck for the new year. Fukubukuro Lucky Bags often contain secret items with a value greater than the amount paid. With the "Lucky Bag - Warm Home Tet" program, AEON Vietnam hopes to bring customers exciting cultural experiences and unexpected promotions during the Lunar New Year.
B.H (Vietnam Business Forum)
Vietnamese
