Parkson: Most Impressive Retailer in Vietnam

 

Foreign retailers are reportedly flocking into Vietnam as the country has wholly opened its distribution market to foreigners for three months. However Vietnamese consumers are not ardently interested in such landings because they are familiar with professional space and selling manner in many foreign-led supermarkets in Vietnam, including Parkson.

 

While other rivals were exploring the market or considering the rental rate in Vietnamese urban downtowns, Parkson already had its long-term investment plan in the country. Mr Tham Tuck Choy, General Director of Parkson, recalled: In 2003, the executive board of Parkson in Malaysia conducted a survey to expand its presence in other nations, including the Middle East, India and Vietnam. At the end, we chose Vietnam. In my opinion, Vietnam had a rapid economic growth and stable politics which were indications for our long-term business plan. The Vietnamese young population promised a potential market. Regarding human resources, more than 90 per cent of Vietnamese people were literate and they were easier for us to train.

 

Actually, his views are absolutely convincing. Vietnam is going out of a subsistence regime into a market-oriented economy. The Vietnamese economic growth is second to none in the region and this economy quickly creates a market segments. Young consumers quickly digested consumer trends of a growing economy where high-quality and up-to-date goods are top picks.

Parkson General Director merrily said: Our biggest success over the past three years is to open five commercial centres in Vietnam. We are the most popular brand in Vietnam in three straight years, voted by readers and consumers of Sai Gon Giai Phong (Saigon Liberation) Daily and Ho Chi Minh City Department of Culture, Sports and Tourism. Our revenues rose 30 per cent annually.

 

The success is attributable to professional business activities of Lion Group in Southeast Asian market.

 

Really, Parkson gradually keeps best places for shopping in Vietnam. Parkson has created a new face for tourism-shopping model in the country and enriching discovery tours for internationals visiting Vietnam.

 

Furthermore, Parkson has invested in an exclusive shopping space. At Parkson shopping centres, the customers will find the true “The customer is king” principle in a luxuriant, clean and dedicated ambience.

 

Professional management and operation of Parkson convince top-notch fashion brands to reserve spaces in Parkson supermarkets.

 

At present, more than 500 world-famed brands are available at Parkson.

Mr Tham Tuck Choy said: Parkson in Vietnam is paying high attention to product popularity. Apart from popularising its products on mass media, the company also concentrates on modern arrangements at its supermarkets. At present, Parkson is also selling Vietnamese top-quality apparels of Vietnam.

To become the best and largest retailer, Parkson devices and applies thoroughgoing customer care programmes, discounts, regular customer treatments, travel and luggage-keeping services.

With the presence of this commercial centre, Parkson has brought in more options for its customers in Vietnam.