Nhat Thang Co., Ltd Introduces Vietnamese Culture to the U.S

Born and growing up in the countryside of many generations associated with agriculture, Mr Do Manh Tai has been always wondering how to develop production and business activities in associated with creating jobs for workers. Having early regconised the new business direction with encouraging policies for the developing economic sectors of the State, in 2000 he founded Nhat Thang Company Limited to satisfy his business ideas. He realised that the traditional craft villages in Vietnam which has a long life with a unique product with sharply cultural values ​​and daily activities of the Vietnamese such as pottery vases, pottery paintings, lacquer paintings, or bags, hand baskets made ​​of ordinary materials such as straw, hay, jute, rattan, corn sheath but how to bring these products to the world market and to cleverly introduce the culture of Vietnam, at the same time to boost business profits and create jobs for workers. Therefore, when starting the business he had built a right direction for himself which he thought that this was the steadiest steps forward that can bring success.

 

Right at the beginning, he chose the Japanese market to distribute their products since in his opinion the Japanese are quite picky and precise, and when they preferred the handicraft products of Vietnam, these products would have high quality and could meet any difficult choices in any market. Benefited from lessons learned in Japan, he continued to attack the EU market before starting exporting to the U.S.A. He said the U.S.A is a potential market in the export of goods with high consumption, but there should be careful steps and deliberate considerations to export the goods into the U.S.A market. The U.S.A market is relatively difficult and has many trading and non-trading barriers and. So, when accessing this market, Vietnamese businesses in general must prepare very carefully such as understanding clearly the characteristics of their products, having large production capacity, re-administrating their business from the stages of production, labour, hygiene conditions, occupational safety, safe product with humane values ​. If Vietnamese businesses can meet the conditions, the U.S.A importers will appreciate their products seriously because from their point of views, each launched product must be ​​associated the values of economy, culture, society, and law. Being aware of this, Nhat Thang Co., Ltd soon has the good preparation to suit the production capacity and request from customers.

The trend of globalisation is creating better conditions for Vietnamese businesses to prepare the internal forces when taking part in “global value chain”; from the stage of collection and distribution to retail channels must form a very professional cycle. Understanding those requires well, the company is focusing on building effective human resources by equipping them with "soft skills " like being capable of presenting products when exporting the goods to the world market and having international trade knowledge when engaging in the product circulation. Otherwise, manual labour in the production bases is also trained to improve skills, to follow labour laws with high specialisation.

Now, to further develop the export strength and to keep difficult customers, the company is continuing to prepare a large supply of goods by combining with the handcrafts villages to meet the orders with large numbers of importers and further enhance the introduction of goods to the market by building a showroom for displaying the company’s special dominant products. It is expected that in October 2011, showroom 12,000 m2 for displaying exported handicrafts items in Duyen Thai industrial handcrafts village of Thuong Tin District, Ha Noi will be put into operation, which is the best method to associate the production with export of products. This is a very careful consideration by Director Do Manh Tai since in his opinion being professional even at least one stage also creates great value for the product and will reduce production stages and costs for businesses.

 

To gain and keep success and prestige up to now, Director Do Manh Tai always keeps in his mind that in business it must always know “who you are”, “ what you understand” to make the valuable products. Therefore; the company's launched products are not only valuable in terms of goods but also having high humanity. The state should continue to have policies to support and encourage small and medium businesses for development, and to create opportunities and possibilities for other handicrafts items of Vietnam “for export” as what Mr Do Manh Tai and Nhat Thang Co., Ltd. has been done in the last years.