HCC Help Increase Enterprise Management Capability

To stand firm and develop in a sustainable manner in the market, enterprises have prioritised their investment in human resources development. However, it is a long-term and not easy work. Recently, the Hanoi School of Business (HSB) under the Hanoi National University has established its Training and Enterprise Consultancy Centre (HCC) with an aim of training senior managers of enterprises. VIB Forum interviewed Master Tran Phuong Lan, director of HCC, about the centre’s activities.

 

HCC was established with an aim of designing short-term training courses and providing consultancy services to improve capability of enterprise managers. An MBA programme provides enough knowledge and skills necessary for an enterprise manager but it takes trainees a lot of time. Therefore, short-term training courses with summarised knowledge would be more suitable for trainees who are busy enterprise managers.

 

To improve the effectiveness of courses, HCC has focused on designing programmes suitable for each separate enterprise. Our experience is that programmes designed for all types of enterprises are not effective enough as they do not provide specific information and situations of any specific field. Also, it is easy to understand that managers of various fields find it difficult to develop concrete business strategies of a particular company or to co-operate to implement a project. Therefore, programmes designed for each specific enterprise are needed to provide unique vision for enterprise managers on business strategies.

 

In the past, when we provided ‘one-size-it-all’ training programmes for managers of various enterprises in different business fields, most trainees expressed their concern about a lack of unique knowledge of different parts in a project or plan, leading to a slow implementation of the project or plan. The design of specific training courses for enterprise leaders and managers is a solution to such a situation.

 

Alongside training activities, HCC focuses on consultancy for other training activities. At present, there are many companies that have been established and are in operation for between five and ten years. These companies have seen a high growth rate, between 30 and 50 per cent per year, since their establishment. This high growth rate and youthful strength of enterprises have impressed me. However, due to their hot growth, these enterprises are facing a shortage of qualified managers, who have good management capability and knowledge about business activities. A perfection of enterprise management apparatus and an improvement of knowledge and skills of experts and managers are urgently required, particularly when competition is no longer only among Vietnamese enterprises, but has now been expanded to compete with foreign rivals with better management knowledge and capability. Therefore, HCC has concentrated on helping enterprises standardise capability according to titles, testing and evaluating qualifications of their managers, based on the results of which HCC will design training programmes suitable to each individual enterprise. This is a necessary roadmap to help enterprises accelerate the perfection of their apparatus.