DHL Launch of New Regional Brand Campaign

DHL-VNPT Express announced that it will be launching its latest branding initiative, “All the Way”, highlighting the company’s key differentiators, featuring its people and pro-active service-oriented attitude to communicate the company’s personal touch in everyday situations. 

 

The campaign, expected to roll out in Vietnam from January 2007, aims to reinforce DHL’s tagline of going “All the Way” for customers by demonstrating that DHL is committed to playing an integral role in contributing to customers’ success.

 

The campaign reinforces DHL's commitment to Vietnam and to customers in Vietnam, with the innovative new program reiterating some of the key benefits that have made DHL the leader in Vietnam's Express industry for 19 years.

 

“For us, ‘All the Way’ means that at DHL we truly have our customers’ best interests at heart and that we will go the ‘extra mile’ to fulfill what we have been tasked to do,” said Dan McHugh, Senior Vice President – Commercial, DHL Express Asia Pacific. “The campaign demonstrates different ways in which we are going ‘All the Way’ for our customers, to achieve our goal of becoming their first choice for all their express and logistics requirements. The campaign showcases unique facets of DHL’s quality service experience of which some of our customers may not know about - for example, our DHL Quality Control Centers or QCCs that are strategically located in all Asia Pacific markets and help us monitor all customer shipments, 24 hours a day, to ensure seamless delivery of all shipments by anticipating any potential problems.”