Creating Disruptive Momentum for Hospitality Industry

3:08:10 PM | 16/10/2019

With a special position - lying between the Tien River and the Hau River, Tra Vinh province is endowed with rich tourism resources, good for developing diverse types of cultural tourism, spiritual tourism, maritime ecological tourism and countryside sightseeing. These advantages plus the active and close leadership of the Provincial Party Committee, the Provincial People’s Council and the Provincial People’s Committee, have brought the tourism industry of Tra Vinh province to new heights of development.

In recent years, the tourism sector of Tra Vinh province has made positive progress. Its tourist arrivals grew 11% annually in 2001-2010. After Co Chien Bridge was completed and put into operation in 2015, tourist arrival growth reached about 30% a year. Especially, in the first nine months of 2019, the province welcomed 765,400 tourists, rising 34.99% over the same period in 2018 and fulfilling 75% of the yearly plan; and tourism revenue rose 62.15% year on year to VND279.8 billion (an increase of VND107.24 billion), reaching 79.16% of the full-year plan. The province effectively attracted socialized funds for building a system of restaurants, hotels, entertainment centers and shopping centers for tourists. With effective tourism promotion activities, Tra Vinh timely provided necessary information for businesses and tourists and bring the image of Tra Vinh to domestic and international friends.

Carrying out Plan 48-KH/TU dated June 12, 2017 of the Provincial Party Standing Committee on implementation of the Politburo's Resolution 08-NQ/TW dated January 16, 2017 on developing tourism into a spearhead economic sector, the Tra Vinh Provincial People’s Committee issued specific tourism development plans for the period from 2018 to 2020, and with an eye to 2030. Accordingly, by 2025, the tourism sector will become an important economic sector; welcome more than 2.5 million visitors (including about 85,000 international visitors); make total revenue of VND1,600 billion (rising 12% a year in 2020-2025). To achieve these goals, Tra Vinh focuses on building destinations, attracting investment capital for cultural tourism, festivals, maritime tourism, spiritual tourism and countryside ecological tourism. Cultural tourism will be made a typical tourism product of the province. In addition, the province will focus on forming essential infrastructure for tourism development and ensure its capacity to host cultural, tourism and sports events at regional and national scale.

By 2030, tourism will become a key economic sector of Tra Vinh and contribute a higher share in the province's gross regional domestic product (GRDP) and play a greater role in local socioeconomic development. The tourism industry will be more professionalized, tourism facilities and technical infrastructure will be modernized; and high-quality tourism products will be imbued with local cultural identity. By 2030, Tra Vinh hopes to welcome over 3.6 million visitors (including about 156,000 international visitors), and earn VND3,600 billion from tourism revenue (rising 8-10% in 2025-2030).

Defining tourism development support mechanisms and policies as a breakthrough solution to boost Tra Vinh's hospitality industry, the Provincial People’s Council issued Resolution 70/2018/NQ-HDND on support policies on local tourism development in 2018-2020. Accordingly, the province will support building restaurants and souvenir shops; support procuring waterway vehicles and rudimentary ground vehicles to transport tourists; support training workers for local tourism investment projects to engage all available resources in tourism development, particularly community-based tourism development.

In order to create tourism development breakthroughs, in the coming years, Tra Vinh will also focus on developing Tra Vinh City into a green tourism city; Duyen Hai Town into a maritime tourism destination and Cau Ke District into an ecological tourism and spiritual tourism center featured with Vu Lan Festival and community tourism. To invite strategic investors into major projects and modern services at Ao Ba Om Cultural and Tourist Area, Ba Dong Marine Mangrove Ecotourism Area and Duyen Hai Resort, the province will review available public land fund, land compensation and site clearance to create ready land for investors; promote tourism cooperation among eastern Mekong Delta provinces at domestic and international tourism events.

Duy Anh